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Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

Below is the answer and explanation for Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the ...

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Below is the answer and explanation for Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google ads campaign should Marisol use to show images ...

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)? Why should Google follow the viewability standards set by the US Media Rating council (MRC)? ...

What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

Below is the answer and explanation for what are two reasons advertisers should consider engagement when marketing apps? What are two reasons advertisers should consider engagement when marketing apps? Apps can be accidentally uninstalled. Users who haven’t ...

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

Below is the answer and explanation for Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? Maria has been told that she should use the performance ...

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use?

Below is the answer for Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? Lucy is creating a new Display campaign with ...

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign?

Below is the answer for Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad ...

Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

Below is the answer for Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this? Kim is seeing significant performance from ...

In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

Below is the answer for in order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting ...

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Below is the answer for Hank wants to use a “Maximize Conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner? for the question Hank wants to use a “Maximize ...

How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

Below is the answer for Google display ads drive marketing results every day for thousands of advertisers around the world. For the question How do Google display ads drive marketing results every day for thousands of advertisers ...

Which statement is true regarding conversion rates between apps and mobile web?

Below is the answer and explanation for which statement is true regarding conversion rates between apps and mobile web? which statement is true regarding conversion rates between apps and mobile web? Mobile web generates conversion rates three ...

William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.) Select All Correct Responses

Below is the answer and explanation for William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What ...

Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.) Select All Correct Responses

Below s the answer and explanation for Jasmeet’s a marketer for healthcare brand pharma unite. She’s been asked to oversee a Google app campaign that started running two months ago, and she learns the assets haven’t been ...

Which components of a Google App campaign allow marketers to reach valuable users?

Below is the answer and explanation for which components of a Google app campaign allow marketers to reach valuable users? Which components of a Google app campaign allow marketers to reach valuable users? Industry insights purchased from ...

Which app type is the most downloaded on Google Play?

Below is the answer and explanation for which app type is the most downloaded on Google play? Which app type is the most downloaded on Google play? Shopping apps. Sports apps. Business apps. Gaming apps. ✅ Correct ...

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Below is the answer for Google Ads was designed to help businesses achieve online success. to accomplish this, google ads was built on three core principles. What are these principles? Google Ads was designed to help businesses ...

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Below is the answer and explanation for Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under? Pauline has ...

In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?

Below is the answer and explanation for in Google search campaigns, Jenny routinely replaces low performing ads, but knows Google app campaign best practices are different. For her Google app campaign, how often should Jenny replace low-performing ...

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

Below is the answer and explanation for Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first? Rita’s ...

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