Below is the answer and explanation for your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Your client Christina wants to drive traffic to her ...
Below is the answer and explanation for your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Your client Christina wants to drive traffic to her Read article →
Below is the answer and explanation for which remarketing list segment will typically have the highest volume of viewers? Which remarketing list segment will typically have the highest volume of viewers? Past converters Product page visitors Homepage ...
Below is the answer and explanation for which remarketing list segment will typically have the highest volume of viewers? Which remarketing list segment will typically have the highest volume of viewers? Past converters Product page visitors Homepage Read article →
Below is the answer and explanation for your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Your client Anna wants to increase the reach and visibility of ...
Below is the answer and explanation for your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Your client Anna wants to increase the reach and visibility of Read article →
Below is the answer and explanation for how does Google display ads drive marketing results for thousands of advertisers worldwide? How does Google display ads drive marketing results for thousands of advertisers worldwide? It determines a user’s ...
Below is the answer and explanation for how does Google display ads drive marketing results for thousands of advertisers worldwide? How does Google display ads drive marketing results for thousands of advertisers worldwide? It determines a user’s Read article →
Below is the answer and explanation for targeting by topic is a good strategy if your client wants to Targeting by topic is a good strategy if your client wants to Drive sales on his website Reach ...
Below is the answer and explanation for targeting by topic is a good strategy if your client wants to Targeting by topic is a good strategy if your client wants to Drive sales on his website Reach Read article →
Below is the answer and explanation for Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? Colin is ...
Below is the answer and explanation for Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? Colin is Read article →
Below is the answer and explanation for a running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? A running shoe company wants to reach “avid ...
Below is the answer and explanation for a running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? A running shoe company wants to reach “avid Read article →
Below is the answer and explanation for on the display network, enhanced cost-per-click (ECPC) automatically On the display network, enhanced cost-per-click (ECPC) automatically Sets bids to help you get as many conversions as possible Adjusts your manual ...
Below is the answer and explanation for on the display network, enhanced cost-per-click (ECPC) automatically On the display network, enhanced cost-per-click (ECPC) automatically Sets bids to help you get as many conversions as possible Adjusts your manual Read article →
Below is the answer and explanation for which is a benefit of using a lightbox ad? Which is a benefit of using a lightbox ad? You can run it on both the search and display networks You ...
Below is the answer and explanation for which is a benefit of using a lightbox ad? Which is a benefit of using a lightbox ad? You can run it on both the search and display networks You Read article →
Below is the answer and explanation for what targeting options are available on the display network? What targeting options are available on the display network? Remarketing lists for search ads (RLSA) Affinity audiences. ✅ Demographic targeting. ✅ ...
Below is the answer and explanation for what targeting options are available on the display network? What targeting options are available on the display network? Remarketing lists for search ads (RLSA) Affinity audiences. ✅ Demographic targeting. ✅ Read article →
Below is the answer and explanation for which report should advertisers run to see which Google display network properties displayed their ads and view associated statistics Which report should advertisers run to see which Google display network ...
Below is the answer and explanation for which report should advertisers run to see which Google display network properties displayed their ads and view associated statistics Which report should advertisers run to see which Google display network Read article →
Below is the answer and explanation for client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her? Client has a cupcake shop in a hard-to-find alley in ...
Below is the answer and explanation for client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her? Client has a cupcake shop in a hard-to-find alley in Read article →
Below is the answer and explanation for Doreen is looking to drive sales on her website, and is considering creating a Google display remarketing campaign How might remarketing help her meet her marketing objective? Doreen is looking ...
Below is the answer and explanation for Doreen is looking to drive sales on her website, and is considering creating a Google display remarketing campaign How might remarketing help her meet her marketing objective? Doreen is looking Read article →
Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must: In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: Be opted in to the search network. Be ...
Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must: In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: Be opted in to the search network. Be Read article →
Below is the answer and explanation for why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network Why is it beneficial to ...
Below is the answer and explanation for why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network Why is it beneficial to Read article →
Below is the answer and explanation for which feature applies to the Google display network, but not the Google search network? Which feature applies to the Google display network, but not the Google search network? Language targeting ...
Below is the answer and explanation for which feature applies to the Google display network, but not the Google search network? Which feature applies to the Google display network, but not the Google search network? Language targeting Read article →
Below is the answer and explanation for a company create niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in ...
Below is the answer and explanation for a company create niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in Read article →
Below is the answer and explanation for your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. Your client Kevin works for a ...
Below is the answer and explanation for your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. Your client Kevin works for a Read article →
Below is the answer and explanation for when should you use automated bidding? When should you use automated bidding? If you have had 10-50 conversions over 15 days in a single campaign. ✅ If you have had ...
Below is the answer and explanation for when should you use automated bidding? When should you use automated bidding? If you have had 10-50 conversions over 15 days in a single campaign. ✅ If you have had Read article →
Below is the answer and explanation for a direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use A direct response advertiser is ...
Below is the answer and explanation for a direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use A direct response advertiser is Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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