Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score ...
Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score Read article →
Nowadays, Facebook is one of the best platforms for publishing your ads. However, if you make too many mistakes in your ads, then Facebook itself benefits more than your company. ...
Nowadays, Facebook is one of the best platforms for publishing your ads. However, if you make too many mistakes in your ads, then Facebook itself benefits more than your company. Read article →
To consider what advertisement fatigue is, let's begin with an example. Consider how many times you've changed the channel because you've seen the same commercial ten times that night. Assume ...
To consider what advertisement fatigue is, let's begin with an example. Consider how many times you've changed the channel because you've seen the same commercial ten times that night. Assume Read article →
Advertising messages are the most important tool for promoting your product or service. This can be done in two ways – either with short-term or long-term campaigns. Long-term campaigns must ...
Advertising messages are the most important tool for promoting your product or service. This can be done in two ways – either with short-term or long-term campaigns. Long-term campaigns must Read article →
You may take months or even years to come up with a strategy, did a lot of copywriting till late at night, and all that hard work to create a ...
You may take months or even years to come up with a strategy, did a lot of copywriting till late at night, and all that hard work to create a Read article →
Below is the answer and explanation for choose all that apply. Which of these tools are included for free with CMS Hub? Choose all that apply. Which of these tools are included for free with CMS Hub? ...
Below is the answer and explanation for choose all that apply. Which of these tools are included for free with CMS Hub? Choose all that apply. Which of these tools are included for free with CMS Hub? Read article →
Below is the answer and explanation for where do ads appear on YouTube? Select all that apply. Where do ads appear on YouTube? Select all that apply. In the subscriptions bar. In the search results. ✅ Before ...
Below is the answer and explanation for where do ads appear on YouTube? Select all that apply. Where do ads appear on YouTube? Select all that apply. In the subscriptions bar. In the search results. ✅ Before Read article →
Below is the answer and explanation for for accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? For accurate targeting, assets are organized into ad groups ...
Below is the answer and explanation for for accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? For accurate targeting, assets are organized into ad groups Read article →
Below is the answer and explanation for Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s ...
Below is the answer and explanation for Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s Read article →
Below is the answer and explanation for what task could the market finder by Google tool help with? What task could the market finder by Google tool help with? Building audience lists based on individual user emails. ...
Below is the answer and explanation for what task could the market finder by Google tool help with? What task could the market finder by Google tool help with? Building audience lists based on individual user emails. Read article →
Below is the answer and explanation for what are two ways to achieve creative excellence in Google app campaigns? What are two ways to achieve creative excellence in Google app campaigns? Introduce one asset type at a ...
Below is the answer and explanation for what are two ways to achieve creative excellence in Google app campaigns? What are two ways to achieve creative excellence in Google app campaigns? Introduce one asset type at a Read article →
Below is the answer and explanation for what are the two key components of a high-quality app experience? What are the two key components of a high-quality app experience? Personalization and video quality. User experience and video ...
Below is the answer and explanation for what are the two key components of a high-quality app experience? What are the two key components of a high-quality app experience? Personalization and video quality. User experience and video Read article →
Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign? Why doesn’t machine learning happen immediately after starting a Google app campaign? The system starts by learning from ...
Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign? Why doesn’t machine learning happen immediately after starting a Google app campaign? The system starts by learning from Read article →
Below is the answer and explanation for Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?i Machine learning is ...
Below is the answer and explanation for Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?i Machine learning is Read article →
Below is the answer and explanation for Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google app ...
Below is the answer and explanation for Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google app Read article →
Below is the answer and explanation for Hiroko’s manager asks why Hiroko spends time working on her new Google app campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can ...
Below is the answer and explanation for Hiroko’s manager asks why Hiroko spends time working on her new Google app campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can Read article →
Below is the answer and explanation for Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will ...
Below is the answer and explanation for Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will Read article →
Below is the answer and explanation for Sally’s historically spent a lot of time in Google ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning ...
Below is the answer and explanation for Sally’s historically spent a lot of time in Google ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning Read article →
Below is the answer and explanation for which of the following definitions describes “events” in relation to app measurement? Which of the following definitions describes “events” in relation to app measurement? A way to market to potential ...
Below is the answer and explanation for which of the following definitions describes “events” in relation to app measurement? Which of the following definitions describes “events” in relation to app measurement? A way to market to potential Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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