Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article →
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article →
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app ...
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app Read article →
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article →
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article →
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article →
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article →
AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are ...
AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Below is the answer and explanation for how can you see if people are searching for your client’s services during the early morning and evening hours? How can you see if people are searching for your client’s ...
Below is the answer and explanation for how can you see if people are searching for your client’s services during the early morning and evening hours? How can you see if people are searching for your client’s Read article →
Below is the answer and explanation for when are automated extensions, such as seller ratings, shown? When are automated extensions, such as seller ratings, shown? When an advertiser manually opts in to receive them. When an automated ...
Below is the answer and explanation for when are automated extensions, such as seller ratings, shown? When are automated extensions, such as seller ratings, shown? When an advertiser manually opts in to receive them. When an automated Read article →
Below is the answer and explanation for what ad extension is only available as a full automated ad extension? What ad extension is only available as a full automated ad extension? App extension. Message extension. Price extension. ...
Below is the answer and explanation for what ad extension is only available as a full automated ad extension? What ad extension is only available as a full automated ad extension? App extension. Message extension. Price extension. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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