Categories

Ad management

Ads.txt – what it is used for?

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital ...

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital Read article

Ad server – what is it and what are ad servers used for?

An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...

An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article

App-ads.txt – what is it and what is it used for?

App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a ...

App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a Read article

What exactly is High-Performance Computing?

High Performance Computing (HPC) is the method of pooling computing resources in such a way that it provides significantly more horsepower than standard PCs and servers. HPC, or supercomputing, is ...

High Performance Computing (HPC) is the method of pooling computing resources in such a way that it provides significantly more horsepower than standard PCs and servers. HPC, or supercomputing, is Read article

What is advertisement fatigue? How to diagnose and cure it

To consider what advertisement fatigue is, let's begin with an example. Consider how many times you've changed the channel because you've seen the same commercial ten times that night. Assume ...

To consider what advertisement fatigue is, let's begin with an example. Consider how many times you've changed the channel because you've seen the same commercial ten times that night. Assume Read article

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign reporting help Emmy?

Below is the answer and explanation for Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign reporting help Emmy? Emmy ...

Below is the answer and explanation for Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign reporting help Emmy? Emmy Read article

Ad Space

Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources ...

Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources Read article