Below is the answer and explanation for Google ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It ...
Below is the answer and explanation for Google ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It Read article →
Below is the answer and explanation for Karen has evaluated her Google search ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She ...
Below is the answer and explanation for Karen has evaluated her Google search ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She Read article →
Below is the answer and explanation for Tomacz wants to use a Google search ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google search ads ...
Below is the answer and explanation for Tomacz wants to use a Google search ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google search ads Read article →
Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner ...
Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner Read article →
Below is the answer and explanation for Sandy, an expert on search marketing, knows she should use extensions effectively in order to optimize her Google ads campaign results. What’s Google’s recommendation about extensions? Sandy, an expert on ...
Below is the answer and explanation for Sandy, an expert on search marketing, knows she should use extensions effectively in order to optimize her Google ads campaign results. What’s Google’s recommendation about extensions? Sandy, an expert on Read article →
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona ...
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona Read article →
Below is the answer and explanation for how does Google ads generate responsive search ads? How does Google ads generate responsive search ads? Google ads creates them based on existing ad copy, landing pages, and extensions. Google ...
Below is the answer and explanation for how does Google ads generate responsive search ads? How does Google ads generate responsive search ads? Google ads creates them based on existing ad copy, landing pages, and extensions. Google Read article →
Below is the answer and explanation for why do search ad extensions matter? Why do search ad extensions matter? The cost-per-click on ad extensions is lower than on a search ad headline. They guarantee higher engagement for ...
Below is the answer and explanation for why do search ad extensions matter? Why do search ad extensions matter? The cost-per-click on ad extensions is lower than on a search ad headline. They guarantee higher engagement for Read article →
Below is the answer and explanation for Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt? Francis wants to increase his Google ads skills and ...
Below is the answer and explanation for Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt? Francis wants to increase his Google ads skills and Read article →
Below is the answer and explanation for how many ads should be implemented per ad group? How many ads should be implemented per ad group? One or two. Only one. Two to three. Three to five. ✅ ...
Below is the answer and explanation for how many ads should be implemented per ad group? How many ads should be implemented per ad group? One or two. Only one. Two to three. Three to five. ✅ Read article →
Below is the answer and explanation for true or false? Affinity audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. True or false? affinity audiences allows advertisers ...
Below is the answer and explanation for true or false? Affinity audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. True or false? affinity audiences allows advertisers Read article →
Below is the answer and explanation for what are the three main factors that determine ad quality? What are the three main factors that determine ad quality? Expected click through rate, ad formats, and ad relevance Expected ...
Below is the answer and explanation for what are the three main factors that determine ad quality? What are the three main factors that determine ad quality? Expected click through rate, ad formats, and ad relevance Expected Read article →
Below is the answer and explanation for which are the three required parts of a text ad? Which are the three required parts of a text ad? Description, path fields and headline. Description, path fields and URL. ...
Below is the answer and explanation for which are the three required parts of a text ad? Which are the three required parts of a text ad? Description, path fields and headline. Description, path fields and URL. Read article →
Below is the answer and explanation for an algorithm that looks across key aspects of your accounts calculates your Google search ads optimization score. This score helps give you recommendations on how to optimize your search ads ...
Below is the answer and explanation for an algorithm that looks across key aspects of your accounts calculates your Google search ads optimization score. This score helps give you recommendations on how to optimize your search ads Read article →
Below is the answer and explanation for Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? Maria has been told that she should use the performance ...
Below is the answer and explanation for Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? Maria has been told that she should use the performance Read article →
Below is the answer and explanation for Mary wants to run a text ad on the Google search network. She’s new to text ads and needs to start with the basics. What are the three components of ...
Below is the answer and explanation for Mary wants to run a text ad on the Google search network. She’s new to text ads and needs to start with the basics. What are the three components of Read article →
Below is the answer and explanation for a golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google maps. Which type of ...
Below is the answer and explanation for a golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google maps. Which type of Read article →
Below is the answer and explanation for Jennifer’s looking to limit the number of people who see her Google search ad for an all-inclusive vacations Paris. She doesn’t want to match with people looking for anything else ...
Below is the answer and explanation for Jennifer’s looking to limit the number of people who see her Google search ad for an all-inclusive vacations Paris. She doesn’t want to match with people looking for anything else Read article →
Below is the answer and explanation for Silly sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase ...
Below is the answer and explanation for Silly sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase Read article →
Below is the answer and explanation for Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google ads because it offers advertisers different campaign types that determine where ads will ...
Below is the answer and explanation for Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google ads because it offers advertisers different campaign types that determine where ads will Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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