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Ad exchange

Ads.txt – what it is used for?

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital ...

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital Read article

Ad network – what is it?

Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with ...

Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with Read article

App-ads.txt – what is it and what is it used for?

App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a ...

App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a Read article

Ad exchange – what is ad exchange and what is it used for?

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

Barter (or Bartering)

Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. ...

Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Read article