Below is the answer and explanation for you are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up ...
Below is the answer and explanation for you are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up Read article →
Below is the answer and explanation for which practice would be acceptable under Google’s editorial and technical requirements? Which practice would be acceptable under Google’s editorial and technical requirements? Including a generic phrase like “buy products, click ...
Below is the answer and explanation for which practice would be acceptable under Google’s editorial and technical requirements? Which practice would be acceptable under Google’s editorial and technical requirements? Including a generic phrase like “buy products, click Read article →
Below is the answer and explanation for True or False: An advertiser can target mobile apps via AdWords True or False: An advertiser can target mobile apps via AdWords FALSE ✅ TRUE Correct answer FALSE ✅ Explanation ...
Below is the answer and explanation for True or False: An advertiser can target mobile apps via AdWords True or False: An advertiser can target mobile apps via AdWords FALSE ✅ TRUE Correct answer FALSE ✅ Explanation Read article →
Below is the answer and explanation for which practice would violate Google’s editorial and professional requirements? Which practice would violate Google’s editorial and professional requirements? Showing a Valuetrack tag in the text ✅ Including a question mark ...
Below is the answer and explanation for which practice would violate Google’s editorial and professional requirements? Which practice would violate Google’s editorial and professional requirements? Showing a Valuetrack tag in the text ✅ Including a question mark Read article →
Below is the answer and explanation for which allows advertisers to see which sites referred visitors with the most time spent on site? Which allows advertisers to see which sites referred visitors with the most time spent ...
Below is the answer and explanation for which allows advertisers to see which sites referred visitors with the most time spent on site? Which allows advertisers to see which sites referred visitors with the most time spent Read article →
Below is the answer and explanation for you’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use? You’d like to show your ...
Below is the answer and explanation for you’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use? You’d like to show your Read article →
Below is the answer and explanation for what does remarketing allow you to do? What does remarketing allow you to do? See how many people bought your product after seeing the ad Send client emails Reconnect with ...
Below is the answer and explanation for what does remarketing allow you to do? What does remarketing allow you to do? See how many people bought your product after seeing the ad Send client emails Reconnect with Read article →
Below is the answer and explanation for when competing for the same ad unit, if the ad rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined ad rank When competing for the same ...
Below is the answer and explanation for when competing for the same ad unit, if the ad rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined ad rank When competing for the same Read article →
Below is the answer and explanation for in your next campaign you’d like to show images of your products in your ads. What campaign type do you choose? In your next campaign you’d like to show images ...
Below is the answer and explanation for in your next campaign you’d like to show images of your products in your ads. What campaign type do you choose? In your next campaign you’d like to show images Read article →
Below is the answer and explanation for someone browsing the internet sees Google AdWords display ad for laptop computers on a Google display network site, but does not click on it. Someone browsing the internet sees Google ...
Below is the answer and explanation for someone browsing the internet sees Google AdWords display ad for laptop computers on a Google display network site, but does not click on it. Someone browsing the internet sees Google Read article →
Below is the answer and explanation for your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you? ...
Below is the answer and explanation for your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you? Read article →
Below is the answer and explanation for which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? For each ...
Below is the answer and explanation for which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? For each Read article →
Below is the answer and explanation for frequency capping limits the number of times Frequency capping limits the number of times Your ads appear to the same person on the search network Your ads appear to the ...
Below is the answer and explanation for frequency capping limits the number of times Frequency capping limits the number of times Your ads appear to the same person on the search network Your ads appear to the Read article →
Below is the answer and explanation for an advertiser would benefit from using affinity audience targeting if they want to reach people: An advertiser would benefit from using affinity audience targeting if they want to reach people: ...
Below is the answer and explanation for an advertiser would benefit from using affinity audience targeting if they want to reach people: An advertiser would benefit from using affinity audience targeting if they want to reach people: Read article →
Below is the answer and explanation for which functionality applies to HTML5 ads? Which functionality applies to HTML5 ads? They use interactive content stored in containers and rendered in browsers They can’t be viewed on mobile devices ...
Below is the answer and explanation for which functionality applies to HTML5 ads? Which functionality applies to HTML5 ads? They use interactive content stored in containers and rendered in browsers They can’t be viewed on mobile devices Read article →
Below is the answer and explanation for what can you do by creating a separate campaign that’s targeted only to the display network? What can you do by creating a separate campaign that’s targeted only to the ...
Below is the answer and explanation for what can you do by creating a separate campaign that’s targeted only to the display network? What can you do by creating a separate campaign that’s targeted only to the Read article →
Below is the answer and explanation for you’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? You’re setting up a dynamic remarketing campaign for your client ...
Below is the answer and explanation for you’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? You’re setting up a dynamic remarketing campaign for your client Read article →
Below is the answer and explanation for which is a benefit of using display advertising with Google to build brand awareness? Which is a benefit of using display advertising with Google to build brand awareness? Accurate forecasts ...
Below is the answer and explanation for which is a benefit of using display advertising with Google to build brand awareness? Which is a benefit of using display advertising with Google to build brand awareness? Accurate forecasts Read article →
Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to: When optimizing for the display network, a clear call-to-action (CTA) in ...
Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to: When optimizing for the display network, a clear call-to-action (CTA) in Read article →
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals? Which bidding option is best suited for an advertiser focused on direct response marketing goals? ...
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals? Which bidding option is best suited for an advertiser focused on direct response marketing goals? Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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