Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article →
Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score ...
Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score Read article →
Below is the answer and explanation for scenario: you want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with? Scenario: you want to run an ...
Below is the answer and explanation for scenario: you want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with? Scenario: you want to run an Read article →
Below is the answer and explanation for Sam’s new to Google search ads and worries he may not have the skills or time to run a successful ad campaign. Which two dynamic search ads features will be ...
Below is the answer and explanation for Sam’s new to Google search ads and worries he may not have the skills or time to run a successful ad campaign. Which two dynamic search ads features will be Read article →
Below is the answer and explanation for an advertiser creates a display ad with the ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. An advertiser creates ...
Below is the answer and explanation for an advertiser creates a display ad with the ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. An advertiser creates Read article →
Below is the answer and explanation for a ready lightbox ad can contain: A Ready lightbox ad can contain: A video and images. ✅ Adult-oriented content. A 3-D game. Just text with no image. Correct answer A ...
Below is the answer and explanation for a ready lightbox ad can contain: A Ready lightbox ad can contain: A video and images. ✅ Adult-oriented content. A 3-D game. Just text with no image. Correct answer A Read article →
Below is the answer and explanation for when creating a display ad, ad gallery lets you: When creating a display ad, ad gallery lets you: Automatically create a display ad from existing ad text. Extend a display ...
Below is the answer and explanation for when creating a display ad, ad gallery lets you: When creating a display ad, ad gallery lets you: Automatically create a display ad from existing ad text. Extend a display Read article →
Below is the answer and explanation for which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for display network campaigns? Which automatically optimizes both targeting and bidding based on conversion ...
Below is the answer and explanation for which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for display network campaigns? Which automatically optimizes both targeting and bidding based on conversion Read article →
Below is the answer and explanation for an ad’s quality score on the Google display network will affect: An ad’s quality score on the Google display network will affect: The quality scores for the keywords in that ...
Below is the answer and explanation for an ad’s quality score on the Google display network will affect: An ad’s quality score on the Google display network will affect: The quality scores for the keywords in that Read article →
Below is the answer and explanation for in order to use conversion optimizer, an advertiser must: In order to use conversion optimizer, an advertiser must: Have a certain number of conversions in the previous 30 days. ✅ ...
Below is the answer and explanation for in order to use conversion optimizer, an advertiser must: In order to use conversion optimizer, an advertiser must: Have a certain number of conversions in the previous 30 days. ✅ Read article →
Below is the answer and explanation for which would contribute to a higher quality score for a display ad? Which would contribute to a higher quality score for a display ad? High maximum cost-per-clicks (CPCs). Fast landing ...
Below is the answer and explanation for which would contribute to a higher quality score for a display ad? Which would contribute to a higher quality score for a display ad? High maximum cost-per-clicks (CPCs). Fast landing Read article →
Below is the answer and explanation for what’s something you can do in ad gallery to enhance a dynamic display ad? What’s something you can do in ad gallery to enhance a dynamic display ad? Add a ...
Below is the answer and explanation for what’s something you can do in ad gallery to enhance a dynamic display ad? What’s something you can do in ad gallery to enhance a dynamic display ad? Add a Read article →
Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score: When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own ...
Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score: When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own Read article →
Below is the answer and explanation for if you’re considering a display network campaign and want to estimate the reach of different targeting options, you’d use. If you’re considering a display network campaign and want to estimate ...
Below is the answer and explanation for if you’re considering a display network campaign and want to estimate the reach of different targeting options, you’d use. If you’re considering a display network campaign and want to estimate Read article →
Below is the answer and explanation for the ad gallery allows advertisers to: The ad gallery allows advertisers to: Download and edit display ads created by third party developers. Edit and manipulate images and video footage to ...
Below is the answer and explanation for the ad gallery allows advertisers to: The ad gallery allows advertisers to: Download and edit display ads created by third party developers. Edit and manipulate images and video footage to Read article →
Below is the answer and explanation for what is a best practice for building ads using the ad gallery? What is a best practice for building ads using the ad gallery? Use multiple, small images. Use the ...
Below is the answer and explanation for what is a best practice for building ads using the ad gallery? What is a best practice for building ads using the ad gallery? Use multiple, small images. Use the Read article →
Below is the answer and explanation for what’s a best practice for creating an effective ad using the ad gallery? What’s a best practice for creating an effective ad using the Ad gallery? Create only one ad ...
Below is the answer and explanation for what’s a best practice for creating an effective ad using the ad gallery? What’s a best practice for creating an effective ad using the Ad gallery? Create only one ad Read article →
Below is the answer and explanation for which tool works best to help advertisers automatically find and bid on relevant placements? Which tool works best to help advertisers automatically find and bid on relevant placements? Targeting optimization. ...
Below is the answer and explanation for which tool works best to help advertisers automatically find and bid on relevant placements? Which tool works best to help advertisers automatically find and bid on relevant placements? Targeting optimization. Read article →
Below is the answer and explanation for for advertisers bidding on maximum CPC basis, quality score on the display network is evaluated on the: For advertisers bidding on maximum CPC basis, quality score on the display network ...
Below is the answer and explanation for for advertisers bidding on maximum CPC basis, quality score on the display network is evaluated on the: For advertisers bidding on maximum CPC basis, quality score on the display network Read article →
Below is the answer and explanation for what’s needed to create a “display network” campaign to start promoting an app in other apps and on mobile websites? What’s needed to create a “display network” campaign to start ...
Below is the answer and explanation for what’s needed to create a “display network” campaign to start promoting an app in other apps and on mobile websites? What’s needed to create a “display network” campaign to start Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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