Web usability is one of the key factors that affect the success of websites. It's a set of rules, principles, and recommendations that aim to make it easier for users ...
Web usability is one of the key factors that affect the success of websites. It's a set of rules, principles, and recommendations that aim to make it easier for users Read article →
Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...
Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article →
In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or ...
In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or Read article →
Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...
Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article →
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article →
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
Web is important for you as a sales channel so you follow conversions and figure out ways to improve them. In this case you or your agency certainly are familiar ...
Web is important for you as a sales channel so you follow conversions and figure out ways to improve them. In this case you or your agency certainly are familiar Read article →
Below is the answer and explanation for true or false? you can test both large and small elements in your marketing with A/B testing. True or false? you can test both large and small elements in your ...
Below is the answer and explanation for true or false? you can test both large and small elements in your marketing with A/B testing. True or false? you can test both large and small elements in your Read article →
Below is the answer and explanation for A/B testing is available in which Hubspot tools? Select all that apply. A/B testing is available in which Hubspot tools? Select all that apply. CTAs. ✅ Sequences. Workflows. Email. ✅ ...
Below is the answer and explanation for A/B testing is available in which Hubspot tools? Select all that apply. A/B testing is available in which Hubspot tools? Select all that apply. CTAs. ✅ Sequences. Workflows. Email. ✅ Read article →
Below is the answer and explanation for in an A/B test, what are you testing? In an A/B test, what are you testing? A/B testing is a type of marketing experiment where you test two or more ...
Below is the answer and explanation for in an A/B test, what are you testing? In an A/B test, what are you testing? A/B testing is a type of marketing experiment where you test two or more Read article →
Below is the answer and explanation for true or false? A/B or split testing is the only way to validate your hypothesis. True or false? A/B or split testing is the only way to validate your hypothesis. ...
Below is the answer and explanation for true or false? A/B or split testing is the only way to validate your hypothesis. True or false? A/B or split testing is the only way to validate your hypothesis. Read article →
Below is the answer and explanation for conversion optimizer works by: Conversion optimizer works by: A/B testing your landing page for higher conversion rates. Automatically adjusting bids keywords as well as other dimensions in a campaign. ✅ ...
Below is the answer and explanation for conversion optimizer works by: Conversion optimizer works by: A/B testing your landing page for higher conversion rates. Automatically adjusting bids keywords as well as other dimensions in a campaign. ✅ Read article →
Below is the answer and explanation for what is the recommended number of social media channels to concentrate on for the purpose of A/B testing? What is the recommended number of social media channels to concentrate on ...
Below is the answer and explanation for what is the recommended number of social media channels to concentrate on for the purpose of A/B testing? What is the recommended number of social media channels to concentrate on Read article →
Below is the answer and explanation for fill in the blank. The best practice for a/b testing two different calls to action for a ad is to test banners that are in every way, with the exception ...
Below is the answer and explanation for fill in the blank. The best practice for a/b testing two different calls to action for a ad is to test banners that are in every way, with the exception Read article →
Below is the answer and explanation for when it comes to email marketing, what do we mean by the term A/B testing? When it comes to email marketing, what do we mean by the term A/B testing? ...
Below is the answer and explanation for when it comes to email marketing, what do we mean by the term A/B testing? When it comes to email marketing, what do we mean by the term A/B testing? Read article →
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis? What is one of the reasons why an advertiser should consider using ...
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis? What is one of the reasons why an advertiser should consider using Read article →
Definition: To enhance the ultimate advertising strategy, it is a technique in advertising research in which a multitude of variables in a controlled environment is altered at the same time, and the resultant strategies are then evaluated. ...
Definition: To enhance the ultimate advertising strategy, it is a technique in advertising research in which a multitude of variables in a controlled environment is altered at the same time, and the resultant strategies are then evaluated. Read article →
Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing ...
Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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