Below is the answer and explanation for the question susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

• By showing price-comparison charts that illustrate their bread’s value to potential customers.
• By presenting splash ads that will dominate a potential customer’s screen.
• By distributing discount coupons for bread to potential customers.
• By presenting a selection of their artisan breads to potential customers. ✅

 correct answer

By presenting a selection of their artisan bread to potential customers. ✅

explanation

Susan, a marketing director for a chain of bakeries can use Showcase Shopping ads to present a collection of artisan bread to shoppers who search on Google. By curating her artisan bread images and copy, Susan can shape the experience that shoppers have as they search for product categories or brands that she carries.

• Learn more here: Skillshop Shopping Ads Certification
• Fourth chapter: Promote Your Brand with Showcase Shopping Ads
• Sub-Chapter: Invite shoppers to discover your brand

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.