Below is the answer and explanation for the question Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a showcase shopping ad to promote her company’s brand. What will Susan need to create a successful showcase shopping ad?

Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a showcase shopping ad to promote her company’s brand. What will Susan need to create a successful showcase shopping ad?

• A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.
• A brick-and-mortar location that supports in-store purchases and features the artisanal product story.
• An exciting discount coupon promotion that will attract high volumes of online traffic to her company’s website.
• Curated lifestyle images and creative copy to set her products apart from the competition. ✅

correct answer

Curated lifestyle images and creative copy to set her products apart from the competition. ✅

explanation

To create a successful Showcase Shopping ad Susan, need to Curated lifestyle images and creative copy to set her products apart from the competition. By curating her lifestyle images and copy, Susan can shape the experience that shoppers have as they search for product categories or brands that she carries. 

Curate the header image, headline, description, and destination URL, and choose a category of products to highlight. Of those products, Google will determine the most relevant ones to include in the expanded ad, based on the shopper’s search term.

Learn more here: Skillshop Shopping Ads Certification

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