Stickiness
Definition:
Stickiness refers to the amount of time utilized at a website over a specific period.
Information:
A standard to measure website stickiness is the average minutes per month visitants spend at a website or a network. Seldom page views also determine stickiness.
When website stickiness distinguishes through minutes per month, it becomes a function of the number of visits (repeat usage) and time spent per visit (session stickiness).
Related Terms:
impression, page view, Website traffic
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