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Specifying a goal value allows Google Analytics to calculate.

Below is the answer and explanation for the question specifying a goal value allows Google Analytics to calculate.

Specifying a goal value allows Google Analytics to calculate.

  • Bounce Rate
  • Ecommerce Revenue
  • Average Order Value
  • Revenue per Click ✅

Correct answer

Revenue per Click ✅

Explanation

Assigning a Goal value is optional, we recommend you do so to help monetize and evaluate your conversions. Note that Google Analytics also uses the Goal value data to calculate other metrics like ROAS (Return on Ad Spend). If using a dollar amount as a Goal value doesn’t seem applicable to your site or app, just use a consistent numeric scale to weight and compare your conversions. For example, give low-value Goals a “1” and high-value Goals a “10.”

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