Below is the answer and explanation for someone browsing the internet sees Google AdWords display ad for laptop computers on a Google display network site, but does not click on it.

Someone browsing the internet sees Google AdWords display ad for laptop computers on a Google display network site, but does not click on it.

• Track the IP addresses of the users who saw the ad
• Measure the number of conversions that are associated with ad impressions ✅
  
• Track the number of users who saw the ad but did not convert
• Measure the number of potential clicks that are associated with ad impressions

Correct Answer

Measure the number of conversions that are associated with ad impressions ✅

Explanation

 A view-through conversion happens when a customer sees an image or rich media ad, then later completes a conversion on your site. This is different from a click-through conversion, which happens when a customer had previously clicked on an ad (such as on the Google search or the Google display network) and then completed a conversion on your site.

The last impression will get credit for the view-through conversion. View-through conversions automatically exclude conversions from people who have also clicked your search or other display ads.

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