Below is the answer and explanation for Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google ads auction?

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google ads auction?

• The advertiser will receive more bids in the auction.
• The ad will lead to a higher cost-per-click for the advertiser.
• The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
• The higher expected click-through rate will lead to a higher ad rank. ✅
  

Correct answer

The higher expected click-through rate will lead to a higher ad rank. ✅

Explanation

This will make Singh’s marketing company ad likely have on the Google ad auction.

Expected click through rate (eCTR) predicts whether your keyword is likely to lead to an ad click. However, you should be actively working on improving your click through rate (CTR) which is often how users who see your ad actually end up clicking on it.

Given above is the answer and explanation for the question Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google ads auction?

Read all the Google ads search certification answers.

Learn more about google ads search certification:  Google ads search Skillshop