Below is the answer and explanation for Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google search (hundreds of conversions a month) and would like to increase her reach by creating a display campaign. But she’d like it to be as effortless as possible. What type of display campaign should she run?

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible.

What type of Display campaign should she run?

• A Dynamic remarketing campaign
• A Standard Display campaign
• A Standard remarketing campaign
• A Smart Display campaign ✅

Correct Answer

A Smart display campaign ✅

Explanation

If Sierra, who already is handling many responsibilities and wants to run display campaign effortlessly, she should choose smart display campaign. Smart display campaign bundles together all the pillars of successful display campaigns and accesses the best of Google’s machine learning capabilities to optimize and automate nearly all aspects of your display campaigns. You provide a few inputs: what your ads will say, images you want to use, daily budget, and cost-per-acquisition (CPA) performance targets.

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To learn more about Google ads display certification: Skillshop display ads certification.