Web Analytics Audit

One of the first and foremost steps in the development of measurement strategy is analytics audit. To cater to the ever-changing market conditions, there is a need for a definite and clear measurement strategy for the organizations. The foundation for long terms goals, business strategies, and website analytics are set by this very type of analytics. Based on your audit, we can plan your complete marketing strategy.

One of our services includes analytics audit which is used to acquire authentic data for your business, which in turn, assists in making the best decisions for your business growth prospects.

What is Analytics Audit?

The website is the face of your business that pitches to the customers all day and the data collected from the website is the very core of your business. It gives you information regarding customer response and actions, which is great feedback for creating a user-friendly graphical interface and content. This data helps in making smart decisions for the growth of your business, therefore, has very high significance. Using the tools and services of analytics audit, the collected data from the website of your business is evaluated to find the areas that need improvements. The age in which collection of data is given the most priority, we offer services to analyze that data to give you meaningful insights via data audit.

Any problems that may influence data collection and ROI are avoided, as both basic and advanced level analysis is done on your website. The components evaluated by our analysts include custom dimensions/variables, campaign tagging, event tracking, email tagging, custom metrics, grouping, paid search, segmenting, and PPC landing pages.

Our technical team is proficient in Google Analytics Audit and all other significant tools in the business market. Our experts can use Google web analytics audit to take the first step i.e., collect most of the information.

Other benefits of data audit and analytics include improvement in the performance of the website and perform a detailed analysis on increased traffic and lost sales/leads, and eventually, get better ROI. For this purpose, core issues are detected and methods to resolve them are implemented.

KRCMIC offer analytics audit services for businesses to discover:

if the objectives are rightly defined.
The authenticity of the data collected.
Whether traffic is being generated by the marketing channels.

We, at KRCMIC, give great priority to detecting the incapability and correcting them, due to which our services have been recognized as the Business fortune changer.

What is Our Approach?

The technical team at KRCMIC follows a definite format to make sure all the parameters are considered, despite the selection of digital tools. Detailed and error-free data sets are acquired as a result of a data audit to assist your business.

Discovery & Strategy

Finding out the suitable data sets to support your organization is essential for acquiring the desired product of an analytical data audit. Several goals are set via a detailed audit of the website and application. These goals and objectives are compared with the tracking parameters. Based on the comparison, we create an analytical framework and record it in the analytical audit strategy. This step has high significance in all analytics audit services e.g., google analytics audit, etc., and readies the system for the next steps.

Setting Up Data Collection Parameters

After developing the analytical data audit strategy, the goals are transferred to data collection parameters. In this step, the data layer is determined, precise data sets are executed by cooperating with your development team, and a code level audit is conducted. Configuration of the selected tag management with data layers is completed for helping the needs of both marketing data and analytics. The tag management system creates and manages all the personalization required by an organization.

Audit Implementation Report

To guarantee the path of set goals in the right direction, an audit execution report is generated after the data extraction parameters are determined. The reports are created and shared after regular intervals of time. Our technical team at KRCMIC can work with different analytical tools e.g., google analytics or any other third-party tools. Therefore, we have the confidence to work with your technical team and ensure that all the goals are fulfilled.

Why Prefer KRCMIC?

Our Specialization

KRCMIC has expertise in improving the Return on Investment (ROI). The marketing strategy devised by our team guarantees that your business takes the spotlight against all your competition.

Unique Methodology

Due to our experience and skill set, we assist organizations in increasing their pace and overall growth speed in the market, via our unique methodology.

Brilliant Tools

We work with smart tools that improve revenue and discovers the process of digital operations in your businesses. Our data centralization tool is used for merging all the sales and marketing data centrally and tracking user journeys.

Effective Team

Our efficient team is with you at every step of your campaign, from the beginning to the end. Collaborating with an effective team influences productivity and your business scenarios.

Need professional assistance for Web Analytics Audit? Then you can email me at info@krcmic.com, call at +420 722 829 579 or use the form below. Would you like to expand your business network? Then don't forget to follow me on LinkedIn, Facebook, Instagram and Twitter.

In my digital marketing glossary there are defined digital marketing terms to help you understand the industry terms and broaden your knowledge over the various digital marketing topics.

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.

Murad Vagabov Digital ManagerUnilever

We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.

Ferdinand Kraus Head of O2 Media Sales & Campaign ManagementO2 Media

Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.

Vladimír Dědek Marketing ManagerAlza.cz

Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...

Pavel Blecharz Scrum Master at SinnerSchraderMoneta

Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.

Tomáš Plíhal Data AnalystŠKODA AUTO a.s.

I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.

Hana Clark UX DesignerGoodData

After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.

Juraj Giacko E-commerce Director at REDA a.s.REDA a.s.

I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)

Luděk Černocký Director of DesignSocialbakers

Get these 2 big advantages on your side

Knowledge and profi approach

I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
I will only ever recommend what is best for your business.
I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.