Software user testing

User acceptance testing, also known as end-user testing, is executed to determine whether or not the digital service being tested performs as expected. Since user acceptance testing is the last stage of testing before a web or mobile application, for example, is released to the public, it is a fundamental way for brands to ensure they offer the highest quality service possible. For smaller or big brands or organizations looking to develop consumer-facing web or mobile applications, software user testing plays a huge role in uncovering bugs or anomalies that can be found on these platforms.

Sad thing is that user testing is often quite neglected by many (mainly smaller) companies.

In a very tight client’s budget where clients cut everything what they did not think is important, user testing is mostly one of these “deleted items”.

Because “Why to pay someone to test anything after my developer to whom I have already paid a hell of money, right?”

Well, the more complex application or project, the more things which you or developer or your team did could missed to test. And even for smaller websites with few subpages you will need to have a proper checklist what to test and even after this initial check you will find in the final stage of development a lot of bugs and things which can be fixed or done better. This normal process, everything has to be checked several times before to the final release to the live environment. And with all these aspects od user testing from initial to final stage I can help you out.

WHAT USER TESTING SERVICES DO I OFFER?

KPI settings and data collection setup

I will help you set testing goals before the testing starts (what kind of KPI to meassure and how to collect these data). Because firstly we have to be sure, we are able to get the proper data after we do all the work is done. To be able evaluate how these changes affected your website. Doing that after testing is… simply too late :-).

Creating user testing scenarios

I can help you to prepare specific tasks and write you a individual testing scenario for your testers.

Finding users for testing and managing user testing teams

If you don’t know where to find user testers, I can also do this part. I have also my proven team of subcontractors for user testing with whom I regularly work on clients’ projects.

Testing evaluation

I will write a clear report for you and specific recommendations forsite upgrade (which can include not just editing of the current pages, but creating new for sure). I will go with you through this individual report and explain you the outcomes and how they are related with your website / e-shop / e-commerce project or mobile app.

Consulting services for testing

Sometimes you just don’t need me for full-time (this sad part of the story honestly but it is life). But you just need to an advice or just make sure you’re heading in the right direction. And one good piece of advice can save you hours of research or just save your time, money or energy (or the whole business).

How much do I charge as testing services?

It is very individual, the price for testing services vary from service to service, client from client – some clients need more work to be done, some need to just polish small details or get them to the right track. Some need full-time dedication and care. It really depends.

So basically said – I will tailor my services to your unique needs and will be depending upon the size and scale of your business and for sure the number of tasks we need to solve or improve during my contract.

As large-scale businesses require consequently more time, smaller companies sometimes need even more time because I have to simply set up everything from scratch (and educate you, your team or people involved).

Therefore I evaluate the cost of my proved testing services after a detailed review of your website / app / project and get all necessary information.

FAQ FOR USER TESTING / QUALITY ASSURANCE (QA)

Why to do any website or mobile app user testing?

Because data or statistics can give your just part of the answers – what does not work as intended or can identify the possible weaknesses in a numericall way. But these data will not let you know why is ti happening. And only user testing with real people can help identify possible errors that were probably overlooked or prove your hypotesis (where the problem is).

It can basically give you answers to questions like:

  • Why users don’t buy anything or why the shopping process is not effective as it could be?
  • What are the weak parts of your funnel? Where users get lost and why? What are the main critical parts of your website which could be drastically affect your business performance of your website or e-commerce project? Which funcionalities are not working well?
  • How exactly do your visitors work with your website? What is their customer behaviour (sometimes you will be very surprised how differently users can use your website at all:-))?
  • How to optimize the conversion path to meet customers’ expectations to increase my sales?

The web can only convert (and therefore make a profit) if it is used “properly” by your visitors or customers. Every single error can cost you quite a lot of money – imagine that one of a hundred customers will leave your site because there is a bug. It will cost you $100 per day = per year =  $3650 lost in revenue just due to a one error.

Website users often see the web in a completely different way than your IT professionals or you , so you should always to check if the site suits well to your customers and if there is any room for an improvement (or to be sure there are no critical bugs). Because sometimes even small change can have a huge impact, but because of tunnel vision we don’t see that.

When should I test my site?

  • When developing a new website – you should test your wireframes, graphics and a prototype of your website.
  • Before launching the site into the live environment. You can easily tweak all necessary critical funcionalities, processes or any other details.
  • For an existing site to optimize conversion paths.
  • To determine if a website redesign is required.

What to expect from user testing?

  • User testing will you identify issues that prevent users from easily selecting or purchasing your products or services. User testing will help you eliminate any negative aspects that could discourage customers from completing your conversion goal (purchase, leaving contact, etc.).
  • User testing will help you to test the comprehensibility of your content (texts and all audiovisual information) and will prove you (or not) that you have the user friendly site.
  • User testing will help you identify gaps in the site navigation, search or any other element of your site.
  • User testing will help you to identify possible barriers and obstacles.
  • User testing will help you to get tips on how to improve your site’s usability.
  • User testing can also help you identify what customers are responding positively to on a competitor’s website (if you provide this section as part of a test scenario).
  • And last but not least – user testing will help you to increase the number of leads / sales, filled forms or just the critical visitors metrics – number of pages visited / articles read, interactions with the web or just simplify the conversion parth itself which at the end will lead to increase your profit of the website or the e-shop.

Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

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