Usability Testing

Even if an application has all the desired functionalities and technical operations, it can be unappealing and cause inconvenience for end-users.

KRCMIC is proficient in testing customer’s responses to your application. Our technical team has been working in software development and testing for more than 13 years and that in QA consulting for 10 years. We also provide recommendations to enhance a product’s usability and make your software or brand more eye-capturing, attractive, and user-friendly. As a result, help you in shaping your goals into reality.

User Testing

We analyze your solution in terms of ease and clarity to the end-users, using our profound knowledge in technology, business, and UX trends and expertise in multiple industrial sectors.

We Consider The Following Factors While User Testing

Navigation and structure

Our team analyzes how easy your application is to navigate. Also, we help to identify complicated, vague, and inconvenient navigation components.

Workflows and scenarios

Performance of fundamental and advanced tasks is assessed under the influence of application usage. This is to check whether a user can finish the multiple operations in your application.

Content Accessibility 

The convenience of display of GUI elements is assessed, i.e., checking of text and background colors, compliance with standards such as Section 508 and WCAG (Web Content Accessibility Guidelines), if applicable.

UX Audit

Our UX audit includes multiple checks, including reviewing architecture design, detecting vulnerabilities, UI flaws, and performance bugs. Possible recommendations for improvement are also given.

EXPLORE THE STAGES OF OUR UX AUDIT

Investigation

Based on web or application analytics, the solution is investigated to identify the user’s main responses.

Checking a solution’s structure and navigation

Clarity and ease of application framework and navigation are checked for customers. Possible defaults are exposed, such as using web statistics, high usage of search and browsing features identified before meeting the endpoint, and more.

Discovering issues with web usability and design according to the following principles

  • WCAG 2.0
  • Usability Heuristics for User Interface Design
  • Feature inspection
  • Web Usability Guidelines

In the end, a complete audit report is prepared that lists the usability problems and limits, along with their classification based on severity. Recommendations to reduce and remove these issues are also mentioned.

UX research

In addition to usability testing and audit, we offer UX services owing to our experienced and skilled UX specialists, web designers, and business analysts. As a result, important data is collected, which may be unavailable from previous UX design.

The stages of Our UX research includes

User research

Your target audience members are thoroughly researched via interviews, expert reviews, surveys, eye movement tracking, and other methods to gather information regarding their issues and needs. Based on the data collected, models are constructed to observe the interaction of users with your product.

Persona creation

Prototype versions of possible users are created using information such as name, background, bio, goals, and habits, etc.

Scenario creation 

The investigation is done to check the response of a persona to solve the issue using your solution. Our experience in UX research and testing brings about ideas to create such solutions.

User journey mapping

We Map out all the possible touchpoints your user may encounter while using your application.

UI prototyping

A model of your product is created to demonstrate the application’s features, operation, and logic.

COOPERATION MODELS

Usability testing as a separate service

To discover usability issues and possible adoption limits, your software application or a part of it is tested from a user’s perspective.

Usability testing as a part of QA

Your software application is analyzed based on different components, i.e., performance, security, functionality, compatibility, usability, etc.

Usability testing as a part of UX research

In addition to complete usability testing, thorough research of UX is also offered. It includes user research, persona creation, user journey mapping, and UI prototyping, all the way to usability and UI testing with additional designing of the solution if needed.

CHALLENGES WE SOLVE

No usability design

A major challenge is to complete usability testing services with a lack of real data such as persona and user journey. Our skills in UX research and testing come in handy here. To perform persona creation, real users’ software models are created having real needs, issues, and desires. Moreover, the user journey is mapped out to construct a visual presentation of the product usage.

Variance in usability requirements for different Domains

Based on our experience in multiple domains such as retail, healthcare, manufacturing, banking, etc., we understand the real needs and usage patterns of our users.

Variance in user’s usability requirements

Different groups of users have different requirements. Therefore, even there is one application in context, the methods of usability requirements and testing may vary. Let us take an example of a corporate application for employees. While introducing real-life business problems, convenience for multiple roles within a company is tested. Moreover, the availability of UI elements is checked, i.e., whether the elements can aid new users while not disturbing the experienced ones.

Usability testing can be ineffective without reproducing real-life context

To guarantee successful usability testing, we create real-life situations to test your application on multiple devices with different settings. For mobile applications, we create different real-life scenarios such as distractions, multi-tasking, unstable connectivity, and multiple types of data inputs (touchscreens, voice inputs, etc.).

For desktop applications, the influence factors on usability may be illumination in the room or office or connectivity to external devices like a mouse, etc.

With many identified issues, it’s difficult to establish the best order of fixing

In addition to detecting usability problems, a priority list is made according to the severity of issues. Also, we make sure that no new problems arise after the application’s usability components are updated.

TECHNIQUES AND METHODS USED

Expert-based usability testing

  • Heuristic evaluation

    A UX researcher is not aware of the action plan of a real user that he/she may perform on the tested application. By comparing the usability features of your application with a set of usability heuristics, the researcher examines the features.

  • Cognitive walkthrough

    Unlike heuristic evaluation, a UX researcher is provided with a list of the possible operations and scenarios used by a user in a tested application.

  • User-based usability testing

A prototype model or a ready application is tested by the users (target audience) to finish the framework designed by a UX developer. During the execution of a scenario, users are requested to express their thoughts, reasoning, and guesses of their particular actions. The results of the test are filed, and the UX researcher makes a report.

The addition of application usage, interviews, web statistics, and surveys to testing and UX research is also available for extension in sample data and a secondary user perspective.

Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

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