Definition: Content Strategy

The initial step of any business, idea, or venture is the content strategy. The content developed is the stage-front of your business, product, or brand. It is the voice that reaches out to the audience—the information about the brand or business you want to share with the people. A strategy is a plan of action to complete a process or task. Therefore, content strategy is a plan of action to share the information with the people. In other words, it’s a blueprint of all the processes involved, i.e., setting up editorial calendars, researching and selecting the most suitable time frame, and the medium of communication. Moreover, productive ways to use the previous data and history of the brand are also included in the strategy development process.

Content creation is another process involved in any business development. The composition of information that meets the standards and points mentioned above and complimentary images and graphics to support the content lies under the umbrella of content creation. The product of these two processes: content strategy and creation, is then uploaded on multiple digital platforms to reach out to the masses.

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In my digital marketing glossary there are defined digital marketing terms to help you understand the industry terms and broaden your knowledge over the various digital marketing topics.

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I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.

Murad Vagabov Digital ManagerUnilever

We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.

Ferdinand Kraus Head of O2 Media Sales & Campaign ManagementO2 Media

Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.

Vladimír Dědek Marketing ManagerAlza.cz

Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...

Pavel Blecharz Scrum Master at SinnerSchraderMoneta

Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.

Tomáš Plíhal Data AnalystŠKODA AUTO a.s.

I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.

Hana Clark UX DesignerGoodData

After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.

Juraj Giacko E-commerce Director at REDA a.s.REDA a.s.

I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)

Luděk Černocký Director of DesignSocialbakers

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I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
I will only ever recommend what is best for your business.
I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
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