Campaign Planning

Digital Campaign Planning – Campaigns Designed To Grow Your Business

To plan and make a digital campaign for achieving your business goals, you need to properly understand how different digital channels work together to deliver the best results. Our team of digital marketing experts can help you in making this happen with our wide range of digital management services.

To make the best digital marketing campaign plans that are better than your competitors, it is crucial to understand how different digital channels cooperate, work together and help each other.

This detailed approach to digital marketing gives you the best possibility of generating leads for your products and services. It can also benefit in making the long-term customer relationships better and increase the number of returning customers. There might be another benefit of more people recognizing your brand.

To create a digital strategy, it is necessary to understand which people to target; meaning, your possible customers, lookout where they can be found online, and mainly which measures can calculate your company’s success.

Digital Marketing strategy to meet your business goals

A detailed online marketing plan is formed based on studying your company goals, competitors, target audience, and market opportunity. By having a good understanding and focused aims, a good marketing plan can be created, which will have a clear direction. This will show the outcome and result of the campaign with accountability.

Our campaign planning is done keeping in view:

Customer qualities:

Who they are and what do they do? What is the most reliable way of contacting and interacting with them? Can you identify, predict and satisfy their needs and requirements?

Competitors:

Who are they and what makes you different from them? What makes you better than them in the whole market?

Communication channels:

Which digital channels will suit best to reach your customers? If any; What could make your current channels better?

Key Performance Indicators:

What are the factors to measure your company’s success? How should the investment return be measured?

Researching, Identifying and Implementing

After researching your business in details, the most appropriate marketing campaigns can be created with the following qualities:

Metric selection & forecasting
Competitor review
Search opportunity analysis
Research & bench-marking
Keyword research
Market opportunity analysis
Digital marketing plan

Need professional assistance for Campaign Planning? Then you can email me at info@krcmic.com, call at +420 722 829 579 or use the form below. Would you like to expand your business network? Then don't forget to follow me on LinkedIn, Facebook, Instagram and Twitter.

In my digital marketing glossary there are defined digital marketing terms to help you understand the industry terms and broaden your knowledge over the various digital marketing topics.

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.

Murad Vagabov Digital ManagerUnilever

We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.

Ferdinand Kraus Head of O2 Media Sales & Campaign ManagementO2 Media

Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.

Vladimír Dědek Marketing ManagerAlza.cz

Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...

Pavel Blecharz Scrum Master at SinnerSchraderMoneta

Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.

Tomáš Plíhal Data AnalystŠKODA AUTO a.s.

I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.

Hana Clark UX DesignerGoodData

After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.

Juraj Giacko E-commerce Director at REDA a.s.REDA a.s.

I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)

Luděk Černocký Director of DesignSocialbakers

Get these 2 big advantages on your side

Knowledge and profi approach

I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
I will only ever recommend what is best for your business.
I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.