The Path to more Leads

Digital marketing is a huge part of every business’s marketing strategy these days. Every business aims to reach the customers in the shortest possible time through the fastest possible way. The Internet provides them with the facility to reach the targeted customers by search engine optimization, social media management, getting to the top of the search list, and using marketing tactics to close unlimited leads in no time.

My framework is designed to perform all of the above and much more!

How Does The Marketing Program Work?

The process involves a custom marketing plan tailored as per your business targets; the plan is then implemented on monthly basis.

Three parts of the plan are:

1) Generating traffic

My team uses marketing strategies to generate more traffic to your website like E-mails, SEO, Social media, and more.

2) Users to Leads

Traffic only means user visits to the site, engaging them requires other methods. To bridge the gap between an unknown user to a known lead, tempting offers are made including webinars, E-books, A/B testing, and videos.

3) Leads to Sales

Without sales, leads are useless. Your sales team will have my team’s support in this regard. They will equip your team to close more leads in less time.

Content makes or breaks a business and if used rightly, it can do wonders for companies. To achieve the goal of getting your business more leads, I don’t rely on conventional paid-ad tricks. My team observes the needs of the audience, tailors the suggestions through keyword analysis, and displays your business as a perfect solution for all their challenges.

Most importantly, they improve and update the content regularly, build their links with thought leadership and further observe the content to evaluate its success. The traffic to sales ratio is essential and if it gets deteriorated, they adjust it through an on-page call to action. Re-evaluation is done and a cycle of improvement for every piece of content continues. With this refined content, your brand stands out.

Digital Marketing Strategies

I value the result and an efficient framework is essential for that. My framework is a combination of the front-end designed by the in-office team and their guided back-end integration. This integrative approach gathers countless leads for your business in no time.

The strategies include:

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Marketing
• Webinar Production
• Content Marketing (Blogging & Article Writing)
• Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
• Email Marketing
• Social Media Marketing
• Video Production
• Website Design A/B Testing
• Landing Page Strategy
• Call-To-Action Strategy
• Link Building/Earning
• Infographic Design
• Marketing Automation
• Lead Nurture Strategy
• Public Relations (PR)

Program Structure

The implementation is done on monthly basis. The initial assessment and planning is preceded by the personalized digital marketing plan. This is where my team begins with the base.

Evaluation

My team first examines your existing digital marketing strategies (SEO, content, email, social, PPC, automation to identify loopholes. They then collect data and analyze the competitor’s digital marketing outlook to create a competitive plan.

Drafting

The team creates a plan by incorporating their observations and your business goals in one. This initial plan provides a basis for execution in the next 12 months.

Strengthening the Base

• They furnish the foundation of digital marketing further by fixing and updating your website, CMS, and social media. To amplify your ROI, they work on renewing the website and SEO strategy implementation if needed.
• Just like the foundation of a house provides it with a firm base to endure any future storms and assists a family’s growth. The digital marketing strategy does the very same for a business, it provides a base to hold on to and to last forever.
• A well-designed and well-implemented marketing strategy provide rapid growth if applied comprehensively. The integrated approach interlinks every element to create a holistic impact. For instance, a single blog can drive traffic, can improve site ranking through SEO, escalate email marketing campaigns, and can provide appropriate space for paid ads. This amalgamation will navigate buyers through the decision-making process effectively and will direct them to you right away.
• Spending money on paid advertisements without any productive outcome is a waste of money, isn’t it?? It won’t bring site traffic but would surely bring economic crisis to your doorstep. A strong foundation is imperative, but it’s more important to understand the significance of “sequence” during the implementation of the strategy. A strong foundation ensures the efficient and smooth execution of every step one after the other on a solid base followed by creating the right metrics, evaluating follow-up, and achieving the target. If no leads are turned to sales, why waste it all? Well, you will surely need the expertise to do all that.

Progress Tracking Mechanism

For improvement, timely evaluations are necessary. For the same reason, my evaluation team records monthly detailed reports. You will be able to monitor the progress through these reports. They include benchmarks such as generating traffic, form submission, downloads, leads to sales ratio, number, and quality of phone calls to sales numbers. Weekly meetings to track project progress and assessment of the following month’s plan are done regularly as well.

Why investment is important?

Usually, the digital clients invest $5000 and $25000 in digital marketing plans monthly. The investment level determines the time needed by the team for the development and implementation of your personalized plan. The investment determines your business objectives and your eagerness to achieve them.

My Team

The following dedicated and professional team members will be at your disposal:

• Strategist
• Senior consultant
• Consultant
• SEO expert
• Content strategist
• Copywriter
• Graphic designer
• Web developer
• Social media specialist
• Photographer & Videographer