PPC Audit

If you have active PPC campaigns and you’ve invested a significant amount, but the outcome is not satisfactory, you need to recheck if the campaigns are set up accurately. They should be compatible with the strategy and if you’re spending money recklessly in unnecessary places.

When to do the PPC Audit

You have set the campaigns by taking no assistance from the agency.
You are willing to know the neutral thoughts of your professionals.
You are not happy with the outcome of PPC campaigns.
You are seeing a reduction in sales or cost growth or effectiveness of PPC campaigns.
Investments are high which is why you want to lower them.

The outcome of the PPC campaigns review

You will get a neutral opinion of experts.
You will know chances of improvement which your manager can’t notice due to being busy.
Offered unique suggestions for improving the present campaigns.
Know how your campaigns are doing in the line of your business strategy and different channels (Facebook, ional graders, and emails).

Our PPC Audit Service

We will check the account settings and evaluations.
We will measure the campaigns to target specific groups and general PPC campaigns by using logic relative to your business goals.
We will judge the choice of keywords by applying the See-Think-Do-Care framework.

What else does the PPC Audit include?

Customization of campaigns which consists of language, advertising rotation, bidding methodology, location searching, and more.
Search the network by text advertisements: We will assess search campaigns and their categories with importance on keyword choice. We also place emphasis on their compatibility, advertisements, and how to work with excluding words.
Google Shopping/ PLA campaigns: we will judge the technical settings, targeting, and ultimately XML product feed.
Content network: we evaluate the technical settings of remarketing, its basis, the state of ads and banners

Output

The output of a PPC Audit comes in a document in which there is a set of full documents and suggestions for PPC campaign admins. Simultaneously, audits can be discussed in a close meeting. By standard, we also make a PPC Audit from 4 weeks.

PPC Audit and Competition Analysis

Are you thinking about how your rival’s campaigns are established? What keywords are they using? What advertisements are they utilizing? If you want to contrast your campaigns with the rivals, we advise you to join a PPC campaign audit with a rival’s analysis. For this purpose, pair the PPC Audit and Competition Analysis. By utilizing this analysis, you will get the following:

A full review of the chosen market: a list of rivals, size of rivals, and their concentration of likeness to the product range
Evaluation of the investments in paid channels
Review of the PPC campaign activities: the keywords which your rivals are using, the state of ads and banners.

Need professional assistance for PPC Audit? Then you can email me at info@krcmic.com, call at +420 722 829 579 or use the form below. Would you like to expand your business network? Then don't forget to follow me on LinkedIn, Facebook, Instagram and Twitter.

In my digital marketing glossary there are defined digital marketing terms to help you understand the industry terms and broaden your knowledge over the various digital marketing topics.

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.

Murad Vagabov Digital ManagerUnilever

We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.

Ferdinand Kraus Head of O2 Media Sales & Campaign ManagementO2 Media

Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.

Vladimír Dědek Marketing ManagerAlza.cz

Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...

Pavel Blecharz Scrum Master at SinnerSchraderMoneta

Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.

Tomáš Plíhal Data AnalystŠKODA AUTO a.s.

I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.

Hana Clark UX DesignerGoodData

After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.

Juraj Giacko E-commerce Director at REDA a.s.REDA a.s.

I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)

Luděk Černocký Director of DesignSocialbakers

Get these 2 big advantages on your side

Knowledge and profi approach

I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
I will only ever recommend what is best for your business.
I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.