Definition:

It is the advertising that may be bought without the help of a salesperson.

Information:

Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of their aims, for e.g., efficiency, are same.

• By eliminating the costs of a marketing sales representative, the self-serve advertising permits advertisers to provide smaller minimum ad buys that are profitable and practical.
• By using text ads rather than banner ads, self-serve programs make marketing simpler for small businesses that lack attractive graphical ads, avoiding delays in the DIY campaign subscriptions.

Helpful Articles to Understand Self-Serve Advertisement:

Media Buyers: Will Google Put You Out of Business?
ClickZ (February 22, 2002)

Related Terms:

advertising network, rep firm.

Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary