Below is the answer and explanation for the question segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

• Segments let you isolate and analyze your data .
• Segments are filters that permanently change your data. ✅
• You can use segments to build custom Remarketing lists.
• Segments represent either subsets of sessions or subsets of users.

Correct answer

Segments are filters that permanently change your data. ✅

Explanation

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.
Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. For example, if you find that users from a particular geographic region are no longer purchasing a line of products in the same volume as they normally have, you can see whether a competing business is offering the same types of products at lower prices. If that turned out to be the case, you could respond by offering a loyalty discount to those users that undercuts your competitor’s prices.
You can also use segments as the basis for audiences. For example, you might create a segment of users who visit your menswear pages, and then target just those users (your audience) with a remarketing campaign that is focused on the new items that you are adding to those pages.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google Analytics individual qualification exam: Google Analytics individual qualification exam at Skillshop