Below is the answer and explanation for the question ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?

Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?

• The traffic sources report
• The device duration report
• The watch time report
• The audience retention report ✅

Correct Answer

 The audience retention report ✅

Explanation

Use the audience retention report to get an overall sense of how well your video held it audience. Use the report to see:

• Average view duration for all videos on your brand’s channel
• Top videos or channels listed by watch time
• Audience retention data for a specific video for different periods of time
• Relative audience retention for a video, compared to the YouTube average for similar videos

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