Run of Site (ROS)
Definition
Ad placements might be shown on any of the pages of a specific website in this ad buying option.
Information
Marketers often do not demand a preferred place for ads because they are looking for lower rates and expanded outreach in run-of-site marketing. The ads might be placed randomly on less-visited and less significant sections of the website.
Run-of-site and run-of-network are identical, with the exception that ads are shown on an individual site rather than multiple websites.
Articles
Beyond Run of Site
ClickZ (October 11, 2001)
Related Terms
Advertising network, run-of-network (RON)
Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary
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