Run of Network (RON)
Definition
Ad buying feature in which ad placements might be shown on any page on a website within an ad network.
Information
Marketers in run-of-network marketing often do not demand ad placements because they are seeking lower rates and expanded outreach. Inside an ad network, ads may be put randomly in sections of sites that are not bought or either invaluable.
Run-of-network buys and run-of-site buys are similar; the exception is that the ads are shown on several websites rather than on an individual site.
Helpful Articles to Understand Run of Network (RON):
The Network Buy
ClickZ (November 16, 1999)
Related Terms
advertising network, run-of-site (ROS)
More Helpful Articles
Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary
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