Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

• Decrease the number of ad groups.
• Match the bid to an industry benchmark.
• Increase the number of ad groups.
• Improve the ad’s quality score. ✅

Correct answer

Improve the ad’s quality score. ✅

Explanation

Quality score is an estimate of the quality of your ads, keywords, and landing pages. Higher-quality ads can lead to lower prices and better ad positions. Quality score is composed of expected clickthrough rate, ad relevance, and landing page experience.
The three components of quality score:
1. Expected clickthrough rate (eCTR).
2. Ad relevance.
3. Landing page experience.

Given above is the answer and explanation for the question Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

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