Reciprocal Links
Definition
Generally, it is a link between two websites based on a contract among the website proprietors for exchanging links.
Information
Reciprocal links result when two or more website owners agree to link their sites. They are generally used by medium and small size sites because this is a cost-effective method to increase link popularity and website traffic.
Related Terms
deep-linking, inbound link, link popularity, outbound link
Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary
Was this article helpful?
Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!
Reaction to comment: Cancel reply