Below is the answer for Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.

What type of automated bidding strategy would be best for Priya’s campaign?

• Target impression share
• Enhanced cost-per-click (eCPC)​
• Maximize clicks ✅
• Target return on ad spend (Target ROAS)

Correct Answer

Maximize clicks ✅

Explanation

Maximize clicks bidding strategy would be best for Priya’s campaign. Because this automated bid strategy sets your bids to help get as many clicks as possible within your budget. Priya needs to drive as many potential customers as possible to her website.

She can also set a cap on bids when using a Maximize clicks bid strategy. It lets her control the maximum amount she’s willing to pay for each click.

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