Portal
Definition:
A website containing a suite of most-accessed services, and serve as a starting point and frequent gateway to the browser or the specific niche topic.
Information:
Usually, services like search engine directories, emails, news, stock quotes, maps, shopping, messaging, forums, and customizing features are there in web portals. However, these services only make up the most-visited section of the portals, as large ones usually contain a multitude of packaged services.
Providing an endless variety of choices, portals offer one of the best platforms for those who want to do advertising on the web.
Inventory kinds:
- Category (medium)
- Keyword (high)
- Geographic
- Demography
- Run-of-site (low)
Marketing patterns:
- Multi-format sponsorships
- Text links and search Results
- Banners and buttons
Related Terms:
Search Engine, Metasearch Engine, Web Directory.
More Helpful Articles:
Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary.
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