Pay Per Lead (PPL)
Definition:
PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads.
Information:
A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not make any payments for users that do not register.
A lead is signup that includes contact data and demographic knowledge; it is generally a non-monetary exchange situation. It might comprise an email address or even a descriptive form incorporating several pages.
One of the risks that a marketer can experience is the possibility of a scam through incentives offered by third parties or advertising associates. A few fraudulent leads are obvious to detect.
Nevertheless, it is appropriate to perform a routine audit for outcomes.
Related Terms:
Pay Per Click (PPC), Pay Per Scale (PPS), Customer Acquisition Cost, conversion rate, cost-per-action (CPA), cost-per-click (CPC), CPM (Cost per mile).
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