Below is the answer and explanation for Paige’s pet store is deciding on keywords for a new Google ads campaign. How should Paige set up her ad words keywords?

Paige’s pet store is deciding on keywords for a new Google ads campaign. How should Paige set up her ad words keywords?

• Use negative keywords for terms that are related to pets and animals.
• Use general keywords to reach a specific audience.
• Bundle similar keywords together in one ad group based on common themes. ✅
  
• Use the keyword planner to come up with keyword ideas for display network campaigns.

Correct answer

Bundle similar keywords together in one ad group based on common themes. ✅

Explanation

Paige’s pet store is deciding on keywords for a new Google ads campaign. Paige set up her Google ads keywords, bundled similar keywords together in one ad group based on common themes. For each ad group, pick a narrow theme and create ad groups around that theme. For each ad group, use keywords related to that theme. Consider also having your ads mention at least one of your keywords in its headline. This is because when someone searches for a term that matches your keyword, and they see one ad that mentions the keyword and another ad that doesn’t mention the keyword, they are more likely to think that the first ad is more relevant to what they’re searching for.Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website.

The above answer and explanation are for the question Paige’s pet store is deciding on keywords for a new Google ads campaign. How should Paige set up her ad words keywords?

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