Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

YOU HAVE TO CHECK THIS

Check my new posts Blog

Don't miss any of my articles from my blog.

VISIT BLOG SECTION
Let's connect LinkedIn

If you think we have something in common.

Let's connect
Add me on Facebook

If you like a dark sense of humor.

Add me
Check my Instagram

I share there funny photos and videos.

Follow me

Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display

Below is the answer and explanation for the question an advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ...

Below is the answer and explanation for the question an advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection Read article

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

Below is the answer and explanation for the question which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets? Which conversion metric can give you more insight ...

Below is the answer and explanation for the question which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets? Which conversion metric can give you more insight Read article

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?

Below is the answer and explanation for the question Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance? Megan enabled target cost-per-acquisition (CPA) bidding ...

Below is the answer and explanation for the question Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance? Megan enabled target cost-per-acquisition (CPA) bidding Read article

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

Below is the answer and explanation for the question You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should ...

Below is the answer and explanation for the question You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should Read article

You’re using target search page location bidding. You know it’s working because you see your ad

Below is the answer and explanation for the question you’re using target search page location bidding. You know it’s working because you see your ad You’re using target search page location bidding. You know it’s working because ...

Below is the answer and explanation for the question you’re using target search page location bidding. You know it’s working because you see your ad You’re using target search page location bidding. You know it’s working because Read article

An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

Below is the answer and explanation for the question an advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause? An advertiser ...

Below is the answer and explanation for the question an advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause? An advertiser Read article

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads Editorial and professional requirements?

Below is the answer and explanation for the question an advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads Editorial and professional requirements? An advertiser selling computer monitors ...

Below is the answer and explanation for the question an advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads Editorial and professional requirements? An advertiser selling computer monitors Read article

Which option can you use to capture potential business later in the day, even on a limited budget

Below is the answer and explanation for the question which option can you use to capture potential business later in the day, even on a limited budget Which option can you use to capture potential business later ...

Below is the answer and explanation for the question which option can you use to capture potential business later in the day, even on a limited budget Which option can you use to capture potential business later Read article

According to Google data, after seeing an ad on their smartphone, more than half of people

Below is the answer and explanation for according to Google data, after seeing an ad on their smartphone, more than half of people According to Google data, after seeing an ad on their smartphone, more than half ...

Below is the answer and explanation for according to Google data, after seeing an ad on their smartphone, more than half of people According to Google data, after seeing an ad on their smartphone, more than half Read article

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced

Below is the answer and the explanation for the question with call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, ...

Below is the answer and the explanation for the question with call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, Read article

Your client sells gardening supplies online. You suggest she use sitelinks because they can

Below is the answer and the explanation for your client sells gardening supplies online. You suggest she use sitelinks because they can Your client sells gardening supplies online. You suggest she use sitelinks because they can take ...

Below is the answer and the explanation for your client sells gardening supplies online. You suggest she use sitelinks because they can Your client sells gardening supplies online. You suggest she use sitelinks because they can take Read article

Which best describes the relationship between maximum cost-per-click (CPC) bids and ad Rank?

Below is the answer and the explanation of the question which best describes the relationship between maximum cost-per-click (CPC) bids and ad Rank? Which best describes the relationship between maximum cost-per-click (CPC) bids and ad Rank? An ...

Below is the answer and the explanation of the question which best describes the relationship between maximum cost-per-click (CPC) bids and ad Rank? Which best describes the relationship between maximum cost-per-click (CPC) bids and ad Rank? An Read article

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group

Below is the answer and the explanation for the question Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in ...

Below is the answer and the explanation for the question Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in Read article

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging

Below is the answer and the explanation for the question heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging? Heather has a mobile app ...

Below is the answer and the explanation for the question heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging? Heather has a mobile app Read article

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

Below is the answer and the explanation for the question how does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? It uses conversion ...

Below is the answer and the explanation for the question how does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? It uses conversion Read article

The strategic use of different marketing channels affects

Below is the answer and the explanation for the strategic use of different marketing channels affects The strategic use of different marketing channels affects Payment methods The average amount of each sale Target-customer demographics Online purchase decisions ...

Below is the answer and the explanation for the strategic use of different marketing channels affects The strategic use of different marketing channels affects Payment methods The average amount of each sale Target-customer demographics Online purchase decisions Read article

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

Below is the answer and the explanation of the question according to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day? According to Google data, ...

Below is the answer and the explanation of the question according to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day? According to Google data, Read article

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

Below is the answer and the explanation of the question Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks? ...

Below is the answer and the explanation of the question Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks? Read article

Get In Touch