I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
The Boston Group Matrix also known as the growth-share matrix, product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram, etc. is created by the Boston Consultancy Group (BCG). The matrix is a chart whose aim ...
The Boston Group Matrix also known as the growth-share matrix, product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram, etc. is created by the Boston Consultancy Group (BCG). The matrix is a chart whose aim Read article →
The brand is usually related to a name, design, logo, symbol, packaging, or any other feature that differentiates one company’s goods and services from the ones of their competitors or other sellers. This helps customers recognize one ...
The brand is usually related to a name, design, logo, symbol, packaging, or any other feature that differentiates one company’s goods and services from the ones of their competitors or other sellers. This helps customers recognize one Read article →
Brand equity is related to the value of a brand. Brand equity is based on the extent to which the brand has high brand awareness, brand loyalty, and strong product associations, which translates into higher sales volume ...
Brand equity is related to the value of a brand. Brand equity is based on the extent to which the brand has high brand awareness, brand loyalty, and strong product associations, which translates into higher sales volume Read article →
Brand building is the development of a brand’s image in front of the target audience. The main aim ahead of the advertisers is to create long-term benefits for brand awareness and brand value. Brand building is also ...
Brand building is the development of a brand’s image in front of the target audience. The main aim ahead of the advertisers is to create long-term benefits for brand awareness and brand value. Brand building is also Read article →
A banner ad or web banner is a form of advertising on the Internet, delivered by an ad server. This form of web advertising represents a static or flash visual of the desired product or service of ...
A banner ad or web banner is a form of advertising on the Internet, delivered by an ad server. This form of web advertising represents a static or flash visual of the desired product or service of Read article →
Brand advertising is advertising with a strong emphasis on the company brand including its logo and/or company name also known as integrated marketing communications (IMC). It is used primarily to create focus on a particular person, product, ...
Brand advertising is advertising with a strong emphasis on the company brand including its logo and/or company name also known as integrated marketing communications (IMC). It is used primarily to create focus on a particular person, product, Read article →
Brand loyalty is a strongly motivated and long-standing decision of a customer to purchase a particular product or service by a particular brand.
Brand loyalty is a strongly motivated and long-standing decision of a customer to purchase a particular product or service by a particular brand.
Activities, interests, and opinions (AIO) is called the measurable series of psychographic (as opposed to demographic) variables, which involve the beliefs and interests of people. Note, because psychographics are usually expensive to gather, yet offer a more ...
Activities, interests, and opinions (AIO) is called the measurable series of psychographic (as opposed to demographic) variables, which involve the beliefs and interests of people. Note, because psychographics are usually expensive to gather, yet offer a more Read article →
Ad-hoc market research usually focuses on particular marketing problems. It is related to the collection of data at one point in time from one sample of respondents.
Ad-hoc market research usually focuses on particular marketing problems. It is related to the collection of data at one point in time from one sample of respondents.
Added value means the increase of one product’s or service’s worth, due to a particular activity (promotion). In the sphere of marketing and advertising, added value refers to features and benefits, provided above the ones, representing the ...
Added value means the increase of one product’s or service’s worth, due to a particular activity (promotion). In the sphere of marketing and advertising, added value refers to features and benefits, provided above the ones, representing the Read article →
Adopter categories – people that adopt an innovation (innovative product or innovative service) are mainly classified into five groups according to the sequence of their adoption of it: 1. Innovators (first 2-5% of people) 2. Early adopters ...
Adopter categories – people that adopt an innovation (innovative product or innovative service) are mainly classified into five groups according to the sequence of their adoption of it: 1. Innovators (first 2-5% of people) 2. Early adopters Read article →
Advertising is any paid form of announcement and promotion of ideas, goods and services through mass media such as magazines, television, newspapers, radio or internet by a particular sponsor.
Advertising is any paid form of announcement and promotion of ideas, goods and services through mass media such as magazines, television, newspapers, radio or internet by a particular sponsor.
The advertising budget is the estimation of a company’s promotional expenditures over a period of time. The advertising budget is the amount of money a company is willing to allocate to accomplish its marketing objectives. It is ...
The advertising budget is the estimation of a company’s promotional expenditures over a period of time. The advertising budget is the amount of money a company is willing to allocate to accomplish its marketing objectives. It is Read article →
After-sales service is the services received after the original goods or services have been paid for and/or delivered. Often this service is provided as part of a warranty or guarantee scheme.
After-sales service is the services received after the original goods or services have been paid for and/or delivered. Often this service is provided as part of a warranty or guarantee scheme.
The agent is part of the distribution channel. An agent is effectively a wholesaler who represents buyers and sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.
The agent is part of the distribution channel. An agent is effectively a wholesaler who represents buyers and sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.
Aggregation is a concept of market segmentation that assumes that most consumers are alike. A library of the past had an ‘opening day’ collection of materials, that could be found in most towns and cities. Today’s libraries ...
Aggregation is a concept of market segmentation that assumes that most consumers are alike. A library of the past had an ‘opening day’ collection of materials, that could be found in most towns and cities. Today’s libraries Read article →
Affiliate marketing is a way of advertising a business's products or services. In this kind of marketing, the advertiser only pays for real results – sales or registrations, or subscriptions. Affiliate marketing has four main players: the merchant (also ...
Affiliate marketing is a way of advertising a business's products or services. In this kind of marketing, the advertiser only pays for real results – sales or registrations, or subscriptions. Affiliate marketing has four main players: the merchant (also Read article →
What, why and how should you use it? How do we connect it to other data, so that we can acquire relevant information that is easy to understand, and in ...
What, why and how should you use it? How do we connect it to other data, so that we can acquire relevant information that is easy to understand, and in Read article →
I have the experience with more than 20 IT projects, mainly implementation and customisation of software. Managing website projects has been surprising for me in many ways. I oversaw implementation of three websites for a customer, and ...
I have the experience with more than 20 IT projects, mainly implementation and customisation of software. Managing website projects has been surprising for me in many ways. I oversaw implementation of three websites for a customer, and Read article →
In the series about databases, I will introduce the development of this computer industry. We will go from the past through the present to the latest trends. The first part ...
In the series about databases, I will introduce the development of this computer industry. We will go from the past through the present to the latest trends. The first part Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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