I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Demographic segmentation is usually related to dividing the market into particular groups based on variables such as gender, age, family size, education, income, occupation, religion, race and nationality.
Demographic segmentation is usually related to dividing the market into particular groups based on variables such as gender, age, family size, education, income, occupation, religion, race and nationality.
A depth interview is a lengthy, one-to-one structured interview, which examines in detail a consumer’s views about a product or service.
A depth interview is a lengthy, one-to-one structured interview, which examines in detail a consumer’s views about a product or service.
Differentiation is a marketing strategy whose main goal is to ensure that products and services have a unique element that allows them to stand out from the rest.
Differentiation is a marketing strategy whose main goal is to ensure that products and services have a unique element that allows them to stand out from the rest.
Direct mail is the delivery of an advertising or promotional message to customers or potential customers by mail. Direct mail is sent to customers based on demographic segmentation such as age, income, location, profession, buying pattern, etc.
Direct mail is the delivery of an advertising or promotional message to customers or potential customers by mail. Direct mail is sent to customers based on demographic segmentation such as age, income, location, profession, buying pattern, etc.
Direct marketing is a form of advertising that allows businesses to communicate straight to their customers and potential customers using advertising techniques such as email, text messaging, websites, online display ads, flyers, TV commercials, newspaper/magazine advertisements, catalog ...
Direct marketing is a form of advertising that allows businesses to communicate straight to their customers and potential customers using advertising techniques such as email, text messaging, websites, online display ads, flyers, TV commercials, newspaper/magazine advertisements, catalog Read article →
Direct response advertising is usually referred to as a contact method such as a phone number, address and inquiry form, website URL, or email address. The idea of this advertising technique is to encourage the recipient to ...
Direct response advertising is usually referred to as a contact method such as a phone number, address and inquiry form, website URL, or email address. The idea of this advertising technique is to encourage the recipient to Read article →
A distribution channel is the network of organizations necessary to distribute merchandise or services from the manufacturers to the end customers. This channel may consist of producers, distributors, wholesalers, and retailers.
A distribution channel is the network of organizations necessary to distribute merchandise or services from the manufacturers to the end customers. This channel may consist of producers, distributors, wholesalers, and retailers.
Distributors are the companies that purchase and sell on their own account however tend to deal in the goods of solely specific manufacturers.
Distributors are the companies that purchase and sell on their own account however tend to deal in the goods of solely specific manufacturers.
Divest is a technique based on the Boston Group Matrix. Here the company can divest the SBU by phasing it out or selling it in order to use the resources elsewhere (for example investing in the more ...
Divest is a technique based on the Boston Group Matrix. Here the company can divest the SBU by phasing it out or selling it in order to use the resources elsewhere (for example investing in the more Read article →
Dogs is a term utilized in the Boston Group Matrix. Unsurprisingly, the term “dogs” refers to businesses or products that have a low relative share in unattractive, low-growth markets. Dogs could generate enough money to break even, ...
Dogs is a term utilized in the Boston Group Matrix. Unsurprisingly, the term “dogs” refers to businesses or products that have a low relative share in unattractive, low-growth markets. Dogs could generate enough money to break even, Read article →
Continuous market research is related to interviewing the same group of people repeatedly over a long period of time or a survey conducted both regularly and frequently among parallel groups of people within the same population. Continuous ...
Continuous market research is related to interviewing the same group of people repeatedly over a long period of time or a survey conducted both regularly and frequently among parallel groups of people within the same population. Continuous Read article →
The core product is the set of core benefits which can make the customer decide whether to buy the desired product or not. Customers are rarely prepared to pay a premium for these elements of a product. ...
The core product is the set of core benefits which can make the customer decide whether to buy the desired product or not. Customers are rarely prepared to pay a premium for these elements of a product. Read article →
Cross-selling is the technique of selling to existing customers different parts of one product range. Usually, those parts have not been previously bought by the customers. This technique uses the buying history to help marketers select the ...
Cross-selling is the technique of selling to existing customers different parts of one product range. Usually, those parts have not been previously bought by the customers. This technique uses the buying history to help marketers select the Read article →
Customer loyalty refers to the feelings or attitudes that make one customer either return to a company to buy from there again, or else to re-purchase a particular product, service, or brand.
Customer loyalty refers to the feelings or attitudes that make one customer either return to a company to buy from there again, or else to re-purchase a particular product, service, or brand.
A customer need is the basic required need that an individual aims to satisfy. Furthermore, it is often related to the problems that customers have and intend to solve with the purchase of a good or service.
A customer need is the basic required need that an individual aims to satisfy. Furthermore, it is often related to the problems that customers have and intend to solve with the purchase of a good or service.
The provision of goods or services which fulfill the customer’s expectations in terms of quality and service, in relation to the price paid.
The provision of goods or services which fulfill the customer’s expectations in terms of quality and service, in relation to the price paid.
A want is a desire for a specific product or service to satisfy the underlying need.
A want is a desire for a specific product or service to satisfy the underlying need.
Below the line is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.
Below the line is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.
Benchmarking is the process during which the products and services of one business are compared against the products and services of competitors in the market or against the leading businesses in other markets. The main purpose of ...
Benchmarking is the process during which the products and services of one business are compared against the products and services of competitors in the market or against the leading businesses in other markets. The main purpose of Read article →
Benefit segmentation is the process during which a market is being divided based on the specific benefits that consumers seek in a product. For example, some buyers of cars look for safety and security from their car, ...
Benefit segmentation is the process during which a market is being divided based on the specific benefits that consumers seek in a product. For example, some buyers of cars look for safety and security from their car, Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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