I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Definition: It is a program that delivers automated replies to inbound emails. Information: Several automated responders deliver a customary reply to all emails which are inbound at a specific address. Yet, conventional autoresponders also reply through responses ...
Definition: It is a program that delivers automated replies to inbound emails. Information: Several automated responders deliver a customary reply to all emails which are inbound at a specific address. Yet, conventional autoresponders also reply through responses Read article →
Definition The GIF89a file format in the form of a graphic generates results as animations through the revolution of a series of static images. Information Sequences of frames create animated banners. Individual frames have different display times ...
Definition The GIF89a file format in the form of a graphic generates results as animations through the revolution of a series of static images. Information Sequences of frames create animated banners. Individual frames have different display times Read article →
Definition: Alt Text is one of the HTML attributes that offer text as a substitute when non-textual components such as images do not display. Information: It is an element that is usually missing from web pages, even ...
Definition: Alt Text is one of the HTML attributes that offer text as a substitute when non-textual components such as images do not display. Information: It is an element that is usually missing from web pages, even Read article →
Definition: It is a type of software that delivers tracing and maintaining records of activities that induce commissions from affiliate links such as sales, registrations, or clicks. Information: In-house affiliate programs are processed 100% by affiliate ...
Definition: It is a type of software that delivers tracing and maintaining records of activities that induce commissions from affiliate links such as sales, registrations, or clicks. Information: In-house affiliate programs are processed 100% by affiliate Read article →
Definition: Affiliate Network is an intermediate, added-value entity offering services (like aggregation) to traders and affiliates. Information: Services of interest to affiliate merchants comprise monitoring technologies, feed-back techniques, salary handling, and availability of a swathe of affiliates. ...
Definition: Affiliate Network is an intermediate, added-value entity offering services (like aggregation) to traders and affiliates. Information: Services of interest to affiliate merchants comprise monitoring technologies, feed-back techniques, salary handling, and availability of a swathe of affiliates. Read article →
Definition: The marketer in a partnership of affiliate marketing. Information: Implementation of a sales tracking system, offering a collection of linkage approaches, inviting affiliates, recording outcomes, and affiliate remunerations are key responsibilities of an affiliate merchant. A ...
Definition: The marketer in a partnership of affiliate marketing. Information: Implementation of a sales tracking system, offering a collection of linkage approaches, inviting affiliates, recording outcomes, and affiliate remunerations are key responsibilities of an affiliate merchant. A Read article →
Definition: This is the person in charge of looking after an online affiliate program for an affiliate merchant. Information: Common duties are as follows: Hire fresh affiliates and filter applications Offer client assistance to present affiliates Sustain ...
Definition: This is the person in charge of looking after an online affiliate program for an affiliate merchant. Information: Common duties are as follows: Hire fresh affiliates and filter applications Offer client assistance to present affiliates Sustain Read article →
Definition: In affiliate marketing associations, it is the one who publishes/the salesman/saleswoman. Information: Subject to your choice, the affiliate manages the advertisements or sales of the affiliate marketing association. The affiliate's job is to provide an expanded ...
Definition: In affiliate marketing associations, it is the one who publishes/the salesman/saleswoman. Information: Subject to your choice, the affiliate manages the advertisements or sales of the affiliate marketing association. The affiliate's job is to provide an expanded Read article →
Definition: Profit-sharing among web-based marketers/traders and web-based publishers/salespersons in which remuneration is performance-based and in the form of clicks, sales, subscriptions, or a combination of these comes under Affiliate Marketing. Information: Generally, the marketers/traders are known as ...
Definition: Profit-sharing among web-based marketers/traders and web-based publishers/salespersons in which remuneration is performance-based and in the form of clicks, sales, subscriptions, or a combination of these comes under Affiliate Marketing. Information: Generally, the marketers/traders are known as Read article →
Definition: A URL is provided to the search engine to let the search engine be conscious of a certain site or page. Information: It consists of providing the URL of the specified site or page to the ...
Definition: A URL is provided to the search engine to let the search engine be conscious of a certain site or page. Information: It consists of providing the URL of the specified site or page to the Read article →
Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up ...
Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up Read article →
Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources ...
Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources Read article →
Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing ...
Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing Read article →
Weaknesses are any aspect of the business which may prevent the business from achieving its objectives. Weaknesses are a source of competitive disadvantage. Management should seek ways to reduce or eliminate weaknesses before they are exploited further ...
Weaknesses are any aspect of the business which may prevent the business from achieving its objectives. Weaknesses are a source of competitive disadvantage. Management should seek ways to reduce or eliminate weaknesses before they are exploited further Read article →
Vision is the long-term aims and aspirations of the company for itself.
Vision is the long-term aims and aspirations of the company for itself.
Undifferentiated marketing is the marketing of a product aimed at the widest possible market. For example, in the holiday market, the sale of short-haul summer-sun package holidays to the Mediterranean is an undifferentiated mass-market product.
Undifferentiated marketing is the marketing of a product aimed at the widest possible market. For example, in the holiday market, the sale of short-haul summer-sun package holidays to the Mediterranean is an undifferentiated mass-market product.
The target market is the group of potential customers sharing common needs and characteristics that a business decides to reach and serve.
The target market is the group of potential customers sharing common needs and characteristics that a business decides to reach and serve.
The sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.
The sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.
Packaging is the activity of designing and producing the container or wrapper for a product. Packaging also refers to the technology of enclosing or protecting products for distribution, storage, sale, and use. For more information, please visit ...
Packaging is the activity of designing and producing the container or wrapper for a product. Packaging also refers to the technology of enclosing or protecting products for distribution, storage, sale, and use. For more information, please visit Read article →
Objectives are the measurable aims of a business set for a given period, for example, marketing objectives for the next year.
Objectives are the measurable aims of a business set for a given period, for example, marketing objectives for the next year.
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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