Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

HTML Email

Definition: As compared to plain text email, this email is designed by employing HTML. Information: The visual appeal of the web is brought to the email inbox through HTML email. The email inbox was earlier featured with ...

Definition: As compared to plain text email, this email is designed by employing HTML. Information: The visual appeal of the web is brought to the email inbox through HTML email. The email inbox was earlier featured with Read article

HTML Banner

Definition: A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts. Information: For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on ...

Definition: A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts. Information: For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on Read article

Lead Magnet

Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead ...

Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead Read article

Lead Magnet

Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead ...

Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead Read article

HIT

Definition: When a file is requested from the webserver is called HIT. Information: ‘Hit’ has been wrongly used by people since long. It is wrongly associated with special viewers, visits, page traffic, or a combination of these. ...

Definition: When a file is requested from the webserver is called HIT. Information: ‘Hit’ has been wrongly used by people since long. It is wrongly associated with special viewers, visits, page traffic, or a combination of these. Read article

House Advertising

Definition: When a company wants to sell unsold products, they run self-promotional ads through its social media platform which are called house ads. Information: Unsold products give rise to house ads. Numerous ad spaces are comparatively inflexible, ...

Definition: When a company wants to sell unsold products, they run self-promotional ads through its social media platform which are called house ads. Information: Unsold products give rise to house ads. Numerous ad spaces are comparatively inflexible, Read article

Guest Blogging

Definition: When a person writes a blog post for another blog as the featured writer on an ad-hoc basis. Information: An author can improve upon his/her literary standing and repute through guest blogging. Even if one’s content ...

Definition: When a person writes a blog post for another blog as the featured writer on an ad-hoc basis. Information: An author can improve upon his/her literary standing and repute through guest blogging. Even if one’s content Read article

Guerilla Marketing

Definition: When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing. Information: Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. ...

Definition: When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing. Information: Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. Read article

Google Instant Search

Definition: Google’s feature whereby search results are suggested while the user types in his/her query. Information: On average, an individual takes about 10 seconds to type in a query in the search box, press enter, and wait ...

Definition: Google’s feature whereby search results are suggested while the user types in his/her query. Information: On average, an individual takes about 10 seconds to type in a query in the search box, press enter, and wait Read article

Google Data Studio

Definition: Data Studio allows clients to create customized reports with Google’s advertising services data as well as extrinsic resources. It is free. Information: For users who want to expand their working space beyond Google Analytics’ data and ...

Definition: Data Studio allows clients to create customized reports with Google’s advertising services data as well as extrinsic resources. It is free. Information: For users who want to expand their working space beyond Google Analytics’ data and Read article

Geo Targeting

Definition: Geo-targeting refers to a technique for identifying a website visitant’s position to render position-based content or commercials. Information: Every visitant’s network pairs up with an IP address that shows its distinct spot. The initial three figures ...

Definition: Geo-targeting refers to a technique for identifying a website visitant’s position to render position-based content or commercials. Information: Every visitant’s network pairs up with an IP address that shows its distinct spot. The initial three figures Read article

Frequency Cap

Definition: Frequency cap refers to the constraints implied on the number of times a distinct user views a specific advertisement. Information: Frequency capping confers as a technique to evade banner burnout, the spot where the user overviews ...

Definition: Frequency cap refers to the constraints implied on the number of times a distinct user views a specific advertisement. Information: Frequency capping confers as a technique to evade banner burnout, the spot where the user overviews Read article

Freemium

Definition: Freemium refers to a method where a company renders a free general product; to provide the consumers the choice to utilize a superior variant for prime cost. Information: Freemium operates by rendering a general product, and ...

Definition: Freemium refers to a method where a company renders a free general product; to provide the consumers the choice to utilize a superior variant for prime cost. Information: Freemium operates by rendering a general product, and Read article

Frame

Definition: Frame refers to the composition that permits the division of the Web page; into two or more than two autonomous sections. Information: The use of a frame includes directing one or more portions of a Web ...

Definition: Frame refers to the composition that permits the division of the Web page; into two or more than two autonomous sections. Information: The use of a frame includes directing one or more portions of a Web Read article

Forum

Definition: Forum refers to the presence of an online community where users might browse and update topics of shared interests. Information: Forums can prove to be serviceable for any person that conducts trade online, regarding interpreting content ...

Definition: Forum refers to the presence of an online community where users might browse and update topics of shared interests. Information: Forums can prove to be serviceable for any person that conducts trade online, regarding interpreting content Read article

eCPM (Effective Cost Per Mille)

Definition: It is the effectual amount of money over a thousand impressions. It especially refers to effectual cost contained in every thousand. Information: eCPM aids in measuring media with the help of various payment procedures in such ...

Definition: It is the effectual amount of money over a thousand impressions. It especially refers to effectual cost contained in every thousand. Information: eCPM aids in measuring media with the help of various payment procedures in such Read article

Email Marketing

Definition Advertising of services or products through email is known as email marketing. Information: Email is a multifaceted channel. It includes formats such as plain text, rich media, and HTML. The content in it can be personalized ...

Definition Advertising of services or products through email is known as email marketing. Information: Email is a multifaceted channel. It includes formats such as plain text, rich media, and HTML. The content in it can be personalized Read article

Heatmap

Definition: Data represented in the form of a graph whereby different levels of the same metric are displayed in color. Information: People’s interaction with the different sections of a web page is commonly shown by web-based marketers ...

Definition: Data represented in the form of a graph whereby different levels of the same metric are displayed in color. Information: People’s interaction with the different sections of a web page is commonly shown by web-based marketers Read article

Doorway Page

Definition Doorway pages are specially created for specific keywords to have a good rating in search engines. They give access to visitors for visiting the central content. Information: Practically, doorway pages can be used in many ways. ...

Definition Doorway pages are specially created for specific keywords to have a good rating in search engines. They give access to visitors for visiting the central content. Information: Practically, doorway pages can be used in many ways. Read article

Doorway Domain

Definition: It is a domain especially utilized for specific keywords to have a good rating in search engines. They provide admittance to visitors who want to gain access to the central domain. Information: Doorway domains are types ...

Definition: It is a domain especially utilized for specific keywords to have a good rating in search engines. They provide admittance to visitors who want to gain access to the central domain. Information: Doorway domains are types Read article

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