I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Definition: A like-gate refers to an obstruction demanding a visitor to “Like” a brand’s site so that specific content of that brand on Facebook is accessible to them. Information: It is an endeavor from brands on Facebook ...
Definition: A like-gate refers to an obstruction demanding a visitor to “Like” a brand’s site so that specific content of that brand on Facebook is accessible to them. Information: It is an endeavor from brands on Facebook Read article →
Definition: When making a search, this is the main word used in it. Information: Keywords are employed by people when searching for something on the web. They show what the searcher intends to explore. Most online advertisers ...
Definition: When making a search, this is the main word used in it. Information: Keywords are employed by people when searching for something on the web. They show what the searcher intends to explore. Most online advertisers Read article →
Definition: When web surfers search using a ‘main’ word and then you place your message for their interest. Information: Keyword marketing means different things for different people. Keyword advertising for ad purchasers includes buying ad units, usually ...
Definition: When web surfers search using a ‘main’ word and then you place your message for their interest. Information: Keyword marketing means different things for different people. Keyword advertising for ad purchasers includes buying ad units, usually Read article →
Definition: The total number of keywords per text. Information: When evaluating keyword density for different pages on search engines, note that it can differ. A specific keyword may be considered by one search platform and not by ...
Definition: The total number of keywords per text. Information: When evaluating keyword density for different pages on search engines, note that it can differ. A specific keyword may be considered by one search platform and not by Read article →
Definition: Javascript has been created by Netscape as a scripting language. It is employed for building user-friendly web pages. Information: Sustained by both Microsoft Internet Explorer and Netscape Navigator, Javascript is a famous customer-based scripting language. However, ...
Definition: Javascript has been created by Netscape as a scripting language. It is employed for building user-friendly web pages. Information: Sustained by both Microsoft Internet Explorer and Netscape Navigator, Javascript is a famous customer-based scripting language. However, Read article →
Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at ...
Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at Read article →
Definition: A platform providing a combination of web development/design, internet marketing/advertising, and E-commerce/business consultation. Information: Before the conventional marketing companies ventured into the internet, interactive platforms carried the day. A few of the interactive agencies gained prominence ...
Definition: A platform providing a combination of web development/design, internet marketing/advertising, and E-commerce/business consultation. Information: Before the conventional marketing companies ventured into the internet, interactive platforms carried the day. A few of the interactive agencies gained prominence Read article →
Definition: When viewers get some kind of remuneration for landing on a page. Information: There are risks involved in incentivized traffic. For instance, 3rd-party marketers may pay individuals to land on your page and keep you unaware ...
Definition: When viewers get some kind of remuneration for landing on a page. Information: There are risks involved in incentivized traffic. For instance, 3rd-party marketers may pay individuals to land on your page and keep you unaware Read article →
Definition: A marketing pattern in which sales activity depends upon the customer base’s enterprise to spot and buy an item. Information: Inbound marketing is the best example of a sales pattern that is passive. Contrary to outbound ...
Definition: A marketing pattern in which sales activity depends upon the customer base’s enterprise to spot and buy an item. Information: Inbound marketing is the best example of a sales pattern that is passive. Contrary to outbound Read article →
Definition: A link belonging to a website external to your website. Information: Visitors are directed to your website through inbound links. Usually, this bodes well for marketers. Most of the websites try their best to obtain the ...
Definition: A link belonging to a website external to your website. Information: Visitors are directed to your website through inbound links. Usually, this bodes well for marketers. Most of the websites try their best to obtain the Read article →
Definition: When a web-based ad is shown for once. Information: Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, ...
Definition: When a web-based ad is shown for once. Information: Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, Read article →
Definition: As compared to plain text email, this email is designed by employing HTML. Information: The visual appeal of the web is brought to the email inbox through HTML email. The email inbox was earlier featured with ...
Definition: As compared to plain text email, this email is designed by employing HTML. Information: The visual appeal of the web is brought to the email inbox through HTML email. The email inbox was earlier featured with Read article →
Definition: A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts. Information: For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on ...
Definition: A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts. Information: For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on Read article →
Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead ...
Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead Read article →
Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead ...
Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead Read article →
Definition: When a file is requested from the webserver is called HIT. Information: ‘Hit’ has been wrongly used by people since long. It is wrongly associated with special viewers, visits, page traffic, or a combination of these. ...
Definition: When a file is requested from the webserver is called HIT. Information: ‘Hit’ has been wrongly used by people since long. It is wrongly associated with special viewers, visits, page traffic, or a combination of these. Read article →
Definition: When a company wants to sell unsold products, they run self-promotional ads through its social media platform which are called house ads. Information: Unsold products give rise to house ads. Numerous ad spaces are comparatively inflexible, ...
Definition: When a company wants to sell unsold products, they run self-promotional ads through its social media platform which are called house ads. Information: Unsold products give rise to house ads. Numerous ad spaces are comparatively inflexible, Read article →
Definition: When a person writes a blog post for another blog as the featured writer on an ad-hoc basis. Information: An author can improve upon his/her literary standing and repute through guest blogging. Even if one’s content ...
Definition: When a person writes a blog post for another blog as the featured writer on an ad-hoc basis. Information: An author can improve upon his/her literary standing and repute through guest blogging. Even if one’s content Read article →
Definition: When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing. Information: Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. ...
Definition: When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing. Information: Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. Read article →
Definition: Google’s feature whereby search results are suggested while the user types in his/her query. Information: On average, an individual takes about 10 seconds to type in a query in the search box, press enter, and wait ...
Definition: Google’s feature whereby search results are suggested while the user types in his/her query. Information: On average, an individual takes about 10 seconds to type in a query in the search box, press enter, and wait Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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