Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

Below is the amswer and explanation for Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google ...

Below is the amswer and explanation for Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google Read article

What ad setting limits the number of times that ad can be shown to a particular user?

Below is the answer and explanation for what ad setting limits the number of times that ad can be shown to a particular user? What ad setting limits the number of times that ad can be shown ...

Below is the answer and explanation for what ad setting limits the number of times that ad can be shown to a particular user? What ad setting limits the number of times that ad can be shown Read article

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different performance planner plans? Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid ...

Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different performance planner plans? Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid Read article

What counting method tracks the number of sales made or items purchased?

Below is the answer and explanation for what counting method tracks the number of sales made or items purchased? What counting method tracks the number of sales made or items purchased? Standard counting. Sales activities. ✅ Custom ...

Below is the answer and explanation for what counting method tracks the number of sales made or items purchased? What counting method tracks the number of sales made or items purchased? Standard counting. Sales activities. ✅ Custom Read article

What are the four types of ad assets available in Google App campaigns?

Below is the answer and explanation for what are the four types of ad assets available in Google app campaigns? What are the four types of ad assets available in Google app campaigns? Text, Video, HTML5, Audio. ...

Below is the answer and explanation for what are the four types of ad assets available in Google app campaigns? What are the four types of ad assets available in Google app campaigns? Text, Video, HTML5, Audio. Read article

What are three benefits of using Internal Redirect tags?

Below is the answer and explanation for what are three benefits of using internal redirect tags? What are three benefits of using internal redirect tags? Reduce latency on ad-serving. ✅ Standardize a counting method with platform publishers. ...

Below is the answer and explanation for what are three benefits of using internal redirect tags? What are three benefits of using internal redirect tags? Reduce latency on ad-serving. ✅ Standardize a counting method with platform publishers. Read article

Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur.

Below is the answer and explanation for Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur. Tom hasn’t ...

Below is the answer and explanation for Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur. Tom hasn’t Read article

What is the Google Network?

Below is the answer and explanation for what is the Google network? What is the Google network? The collective term for Google’s professional support staff that can answer your ad words questions 24/7. A network of partner ...

Below is the answer and explanation for what is the Google network? What is the Google network? The collective term for Google’s professional support staff that can answer your ad words questions 24/7. A network of partner Read article

What settings are required to give a user reporting access for a single advertiser?

Below is the answer and explanation for what settings are required to give a user reporting access for a single advertiser? What settings are required to give a user reporting access for a single advertiser? Schedule a ...

Below is the answer and explanation for what settings are required to give a user reporting access for a single advertiser? What settings are required to give a user reporting access for a single advertiser? Schedule a Read article

How does machine learning in Google App campaigns benefit both marketers and users?

Below is the correct answer and explanation for how does machine learning in Google app campaigns benefit both marketers and users? How does machine learning in Google app campaigns benefit both marketers and users? By delivering a ...

Below is the correct answer and explanation for how does machine learning in Google app campaigns benefit both marketers and users? How does machine learning in Google app campaigns benefit both marketers and users? By delivering a Read article

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Linda recognizes that a Google search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google search campaign? Linda recognizes that a ...

Below is the answer and explanation for Linda recognizes that a Google search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google search campaign? Linda recognizes that a Read article

Which campaign type would an advertiser use to target users searching on Google.com?

Below is the answer and explanation for which campaign type would an advertiser use to target users searching on Google.com? Which campaign type would an advertiser use to target users searching on Google.com? “Search network with display ...

Below is the answer and explanation for which campaign type would an advertiser use to target users searching on Google.com? Which campaign type would an advertiser use to target users searching on Google.com? “Search network with display Read article

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

Below is the answer and explanation for what ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement? Frequency cap. ...

Below is the answer and explanation for what ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement? Frequency cap. Read article

Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

Below is the answer for Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option ...

Below is the answer for Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option Read article

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select All Correct Responses

Below is the answer and explanation for campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what ...

Below is the answer and explanation for campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what Read article

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