Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

Below is the answer for Simon’s using a Google smart display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon? Simon’s using a Google Smart Display campaign to build out his ...

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Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

Below is the answer for Quinn recently launched a display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive ...

Below is the answer for Quinn recently launched a display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive Read article

What report tracks Floodlight attribution in Reporting?

Below is the answer and explanation for what report tracks floodlight attribution in reporting? What report tracks floodlight attribution in reporting? Insights. Cookie reach overlap. Path to conversion. ✅ Floodlight impressions. Correct answer Path to conversion. ✅ ...

Below is the answer and explanation for what report tracks floodlight attribution in reporting? What report tracks floodlight attribution in reporting? Insights. Cookie reach overlap. Path to conversion. ✅ Floodlight impressions. Correct answer Path to conversion. ✅ Read article

At what level can landing pages be set, so they are the same across multiple ads?

Below is the answer and explanation for at what level can landing pages be set, so they are the same across multiple ads? At what level can landing pages be set, so they are the same across ...

Below is the answer and explanation for at what level can landing pages be set, so they are the same across multiple ads? At what level can landing pages be set, so they are the same across Read article

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses ...

Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses Read article

Which metric is NOT available in Data Transfer?

Below is the answer and explanation for which metric is not available in data transfer? Which metric is not available in data transfer? Cross-environment conversions. ✅ % Invalid clicks. Active view: % of completed impressions visible. Designated ...

Below is the answer and explanation for which metric is not available in data transfer? Which metric is not available in data transfer? Cross-environment conversions. ✅ % Invalid clicks. Active view: % of completed impressions visible. Designated Read article

What level is used to calculate conversions if the lookback window differs between objects?

Below is the answer and explanation for what level is used to calculate conversions if the lookback window differs between objects? What level is used to calculate conversions if the lookback window differs between objects? Campaign level. ...

Below is the answer and explanation for what level is used to calculate conversions if the lookback window differs between objects? What level is used to calculate conversions if the lookback window differs between objects? Campaign level. Read article

Which two bidding strategies can boost brand awareness and recognition?

Below is the answer and explanation for which two bidding strategies can boost brand awareness and recognition? Which two bidding strategies can boost brand awareness and recognition? Cost-per-view (CPV). ✅ Cost-per-acquisition (CPA). Cost-per-click (CPC). Cost-per-thousand viewable impressions ...

Below is the answer and explanation for which two bidding strategies can boost brand awareness and recognition? Which two bidding strategies can boost brand awareness and recognition? Cost-per-view (CPV). ✅ Cost-per-acquisition (CPA). Cost-per-click (CPC). Cost-per-thousand viewable impressions Read article

What is the limit to retrieve log data from a Data Transfer Google Bucket?

Below is the answer and explanation for what is the limit to retrieve log data from a data transfer google bucket? What is the limit to retrieve log data from a data transfer google bucket? 1 year. ...

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When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

Below is the answer and explanation for when a “plan” is executed in planning, what information is pushed to campaign manager? When a “plan” is executed in planning, what information is pushed to campaign manager? A dynamic ...

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Canadian company Fresco Arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three.) Select All Correct Responses

Below is the answer and explanation for Canadian company Fresco arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? Canadian company Fresco arts ...

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Which three workflows can be used to make bulk edits? (select three)Select All Correct Responses

Below is the answer and explanation for which three workflows can be used to make bulk edits? Which three workflows can be used to make bulk edits? The campaign manager filtered view The edit multiple button. ✅ ...

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As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

Below is the answer and explanation for as a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths ...

Below is the answer and explanation for as a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths Read article

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. ...

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