Below is the answer and explanation for one of your clients wants to know why a campaign went over the specified daily budget several days in a row.

One of your clients wants to know why a campaign went over the specified daily budget several days in a row.

• Google ads automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results.
• Due to changes in traffic, Google ads allows up to 20% more impressions in a day than the budget specifies.
• To show an ad more often, Google ads charges more than the average daily budget amount multipled by 30.4.
• Due to changes in traffic, Google ads allows up to 20% more clicks in a day than the budget specifies. However, in any given month, Google ads never charges more than the average daily budget amount multiplied by 30.4. ✅
  

Correct answer

• Due to changes in traffic, Google ads allows up to 20% more clicks in a day than the budget specifies. However, in any given month, Google ads never charges more than the average daily budget amount multiplied by 30.4. ✅

Explanation

When your ads are shown more often, your total daily cost might be up to 2 times your average daily budget, unless you’re paying for conversions. If you pay for conversions, your daily costs may be more than 2 times your daily budget. However, with all Google ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).

The above answer and explanation are for the question one of your clients wants to know why a campaign went over the specified daily budget several days in a row.

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