Below is the answer and explanation for Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that?

Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that?

• Image assets tend to load slower on mobile devices when there’s text overlay.
• Image assets with text overlay can only be shown on some Google inventory.
• Google ads policies don’t allow more than 25% overlay text on an image asset.
• Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad. ✅
  

Correct answer

Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad. ✅

Explanation

Use minimal text overlay, if you use any at all. Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad, so avoid superimposing large text over images.

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