Definition:

When different captivating features such as deactivating the ‘back’ button or displaying pop-up ads are used to keep the viewer hinged to a site.

Information:

On the internet, mousetrapping is considered one of the most rigorous marketing techniques. It aims at making the most out of single visits, usually by displaying a multitude of pay-per-click links and exchange banners in front of the visitor. They are usually employed in the so-called ‘red-light area’ of the internet in which user experience is not given much attention. As visitors do not normally visit such sites repeatedly, the sites try to obtain new viewers by deception. There are many varieties of mousetrapping. Deactivating the ‘back’ button is the slightest kind of it. Be mindful that not all ‘back’ button deactivation is because of deliberate mousetrapping. A few may be due to scripting standards employed for other aims. When the page deactivates primary browser functions and repeatedly throws pop-up ads at the visitor, this is known as aggressive mousetrapping.

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