Below is the answer and explanation Mike recently started using Google display ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart display campaigns provides that might help Mike?

Mike recently started using Google display ads to create a more automated approach to managing his campaigns.

What’s one automation model that smart display campaigns provides that might help Mike?

• Automated ad language translation
• Automated video production
• Automated rule generation
• Automated targeting ✅

Correct Answer

Automated targeting ✅

Explanation

There are three core automation models that drive Smart Display campaigns: automated bidding, automated targeting, and automated creatives.

Automated targeting: Targeting optimizes where the campaign runs, which means ads increasingly show where they’ll get you the most business. Smart display campaigns drive remarketing and prospecting alike.

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