Below is the answer and explanation for Mike is interested in using automation to more effectively manage his google display campaigns. What’s one automation model that smart display campaigns provide?

Mike is interested in using automation to more effectively manage his google display campaigns. What’s one automation model that smart display campaigns provide?

• Automated rule creation
• Automated video production
• Automated YouTube video creation
• Automated bidding ✅

Correct Answer

Automated bidding ✅

Explanation

One of the core automation models that drive smart display campaigns is automated bidding. Instead of bidding manually, you specify a target CPA or target ROAS you’d like to achieve and google will manage the CPC bids on a per-auction basis, based on the likelihood that the auction will generate a conversion.

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