Below is the answer and explanation for Melissa’s been running a Google app campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Melissa’s been running a Google app campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

• Create a new campaign and ad group for each different theme.
• Maintain the same ad group, and introduce additional assets based on various different themes.
• Replace her existing ad group with a new one using a different theme.
• Maintain one evergreen ad group, and use additional ad groups to explore different themes. ✅

Correct answer

Maintain one evergreen ad group, and use additional ad groups to explore different themes. ✅

Explanation

It’s strongly recommended to have at least one evergreen ad group that continues to run while you explore different themes with other ad groups. Malissa should do it next after running a Google app campaign with one ad group.

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