Below is the answer and explanation for Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web?

Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web?

• Google Ads SDK platforms report.
• Cross-platform report in Google analytics.
• App and Web properties in Google analytics. ✅
  
• Deep linking. ✅

Correct answer

• App and web properties in Google analytics. ✅
  
• Deep linking. ✅

Explanation

Google offers two solutions to help bridge the measurement gap between app and web: (1) deep linking and (2) App + Web properties in Google analytics.

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