Below is the answer and explanation for the question Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Target cost-per-acquisition (tCPA)
• Target impression share
• Target return on ad spend (Target ROAS)
• Maximize clicks ✅

correct answer

Maximize clicks ✅

explanation

Martha should choose the “Maximize Clicks” bid strategy if she wants to drive as many clicks or drive as many customers as possible within a set level of spend. Because Maximize Clicks strategy is used:
1. Budget-constrained campaigns focused on driving clicks
2. Drive more click volume
3. Maximize traffic when the extra budget is received
4. Upper funnel keywords that have high assist value in conversion

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